Dubai, UAE, 14 December 2020: Premier Motors, the official Ferrari dealer in the Emirate of Abu Dhabi, hosted a special preview of the first dedicated showroom in the UAE’s capital for the Prancing Horse brand incorporating its latest corporate identity guidelines.
Ferrari Showroom in Abu Dhabi
The showroom now spans nearly 2,000 square metres, over two levels. The interior reflects the new Ferrari global corporate identity, offering a luxurious atmosphere and ensuring a warm welcome and immersive experience into the Ferrari lifestyle.
Raid Abusitta, Vice-President, Ferrari at Al Tayer Motors said: “This new facility will enable us to deliver enhanced ownership experiences to our community of passionate Ferrari clients in Abu Dhabi. Similar to our Ferrari showroom in Dubai, we have imagined the space to be a ‘Ferrari Clubhouse’, where owners can gather as a community, sharing their love of the brand and connecting with our knowledgeable team.”
Giorgio Turri, General Manager, Ferrari Middle East continued: “We are really excited to be able have a dedicated facility in Abu Dhabi for our clients. Together with our longstanding partner, Premier Motors, we aim to deliver an exceptional experience to existing and future Ferrari clients. I would like to take this opportunity to thank the Premier Motors’ management for their dedication and investment in the brand over the years and look forward towards many successful years ahead.”
The ground floor of the showroom features a main display area, which accommodates the entire Ferrari range, sitting alongside a spacious client area, where guests can relax in a luxurious lounge with a private coffee bar and a community feel. The Configurator Room is equipped with state-of the art technology and a selection of leather, exterior paint and other options and materials.
Ferrari Approved, the Prancing Horse’s pre-owned certification programme, is also offered through the showroom where a selection of unique pre-owned cars are on show, each having gone through a rigorous preparation process including 190 checks and two-year warranty to ensure world-class quality and performance. Pre-owned Ferrari models are highly sought-after, offering high residual values and timeless designs
The Premier Motors Ferrari showroom is open from 8.00 am to 8.00 pm from Saturday to Thursday.