The opulent opening was marked by the unveiling of the new showroom along with the launch of the world’s first Alfa Romeo Racing Academy.
To celebrate the momentous opening, distinguished guests in attendance included Shehab Gargash, MD & Group CEO of Gargash Group, Jean-Philippe Imparato, Global Brand CEO of Alfa Romeo, Saif Al Noaimi, CEO of Abu Dhabi Motorsports Management and other senior members from the Gargash and Alfa Romeo teams.
Joining the fervour of the opening were Valtteri Bottas and Zhou Guanyu—renowned Formula One racing drivers for Alfa Romeo. The showroom opening symbolizes a new chapter in the history of Alfa Romeo and is illustrative of the Italian brand’s ongoing metamorphosis and radical change built on its unique motoring history.
A true global Premium Brand, Alfa Romeo has appeal for both the most enthusiastic Alfisti fans and anyone who loves life, in all its multiple facets, and are always ready to take on new paths and new experiences.
At the event, guests were treated to a special Italian experience curated by the Gargash team and were given a peek into Alfa Romeo’s rich heritage and the world’s first Alfa Romeo Racing Academy.
Speaking at the opening, Shehab Gargash, said: “As Alfa Romeo’s official partner in the UAE, we have worked hard over the years to build a robust presence for the brand in the region. And we stand proud today expressing our willingness to continue to grow our brand and business by delivering yet another spectacular showroom and service center in Abu Dhabi. ”
He added: “At Gargash Group, we strive to create new spaces that can deliver a vibrant and premium retail experience and with this new opening, we’re keen to build on our reputation and serve a market that is looking for great customer experience and high-quality automobiles.”
On the occasion, Jean-Philippe Imparto, Brand Chief Executive Officer of Alfa Romeo, said: “Customers are at the centre of the Alfa Romeo universe. We are here today in partnership with Gargash Group to mark the beginning of our new chapter for Alfa Romeo in this key market. Strategically located in the heart of Yas Island, our newest showroom and Racing Academy are representative of this legendary brand’s DNA of passion and performance. We look forward to continuing our fruitful partnership as we build this iconic brand’s presence across the nation.”
Frano Šušnjara, Group Managing Director at Stellantis Middle East, commented: “Our new endeavours in Abu Dhabi illustrate Stellantis’ unwavering commitment to the Alfa Romeo brand in the UAE and wider region. Our success to date has been built on our longstanding partnership with Gargash Group, which I have no doubts will continue to grow even stronger in the years to come.”
Saif Al Noaimi, CEO of Abu Dhabi Motorsports Management, said: “What more fitting venue to celebrate Alfa Romeo’s rich racing and automotive heritage than the surrounds of Yas Marina Circuit – the Meeting Place of Champions. As we look forward to the season finale of the 2022 Formula 1 calendar, we are delighted to be welcoming this innovative brand and its proud motorsport history to Yas Island.”
Abu Dhabi Showroom
Covering approximately 3000 sq ft, the new Alfa Romeo showroom will offer a full range of Alfa Romeo cars for sale, including the full complement of models from the Giulia, Stelvio and the Quadrifoglio range.
Visitors can immerse themselves in the rich history of Alfa Romeo and customers also have access to exclusive experiences, book test drives and purchase branded accessories at the venue.
World’s First Alfa Romeo Racing Academy
Gargash Group in partnership with ADMM has unveiled the first-ever Alfa Romeo Racing Academy in Abu Dhabi. Curated to give racing enthusiasts a platform to nurture their interests and to be part of the world of racing, the centre will offer guests the chance to take the Alfa Romeo Quadrifoglio for a spin on the racetrack along with the opportunity to obtain a racing license.
Boasting a fierce beast under the hood, the 2.9L V6 bi-turbo engine and 510 BHP Horsepower designed to fit the epic twists and turns of the Formula One track, will deliver a thrill like no other.