Maserati renews sponsorship of ATP Monte-Carlo Masters

Maserati Renews Sponsorship of ATP Monte-Carlo Masters
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Modena, 12 March 2024 – From 6 to 14 April 2024, Maserati returns to the Principality of Monaco to pair up with the tennis legends who are ready to compete on the clay courts of the Rolex Monte-Carlo Masters.

Maserati the main sponsor

The main sponsor and official car of the event for the third year running, Maserati is setting up an off-court appointment with the most beloved and acclaimed tennis champions, to confirm a winning combination that will see the most illustrious names in the rankings engaged in one of the most prestigious tournaments in the international tennis calendar, accompanied between matches by the Trident’s high-performance and elegant cars.  

Every year, the Rolex Monte-Carlo Masters attracts tennis fans and the glamour that surrounds the competition courts, for an unmissable week of the most eagerly awaited and engaging challenges on Monaco’s legendary clay and the elegance that distinguishes one of the most popular and appreciated sporting disciplines.  

A luxury brand that has made elegance combined with performance its strong suit, defined by superior quality, details that bring out all-Italian craftsmanship and an unmistakably timeless style, Maserati embraces the distinctive values of the Rolex Monte-Carlo Masters with class and character: a meeting point that is consolidated on a yearly basis where the Trident’s creations promote the most sought-after and desired exclusivity on the streets of the Principality.  

Its unforgettable and glorious achievements, a successful sporting legacy, the continuous pursuit of excellence and an innate aptitude for competition make Maserati the ideal car marque to represent the giants of world tennis.  

The Trident’s fleet of cars, 100% made in Modena, will be the impeccable partner for the off-court movements of the athletes and guests, who will also be offered the opportunity to take part in a test drive. They will be determined not to miss a single shot in one of the most important tennis events in the ATP Tour Masters 1000 series, which brings together the most passionate and sophisticated audience, in perfect Maserati style.