The new design concept will inspire the next generation of Automobili Pininfarina’s pure electric luxury vehicles and will make its public debut at Monterey Car Week in August, where it will appear alongside the recently-revealed Battista Edizione Nino Farina hyper GT and another new production vehicle of an equally exquisite, yet different proposition, itself defining a new genre of driving pleasure.
PURA Vision represents a striking interpretation of an electric Luxury Utility Vehicle, with bold cab-rear proportions that combine timeless beauty with exquisite detailing to create a dynamic identity with unmistakable presence. Show-stopping features include its narrow glasshouse and tri-opening pillarless doors, which provide supreme access to its sophisticated cabin.
Paolo Dellachà, Chief Executive Officer for Automobili Pininfarina, said: “PURA Vision is the bridge from our present to an exciting new chapter in the history of Automobili Pininfarina. In our fifth year, we have already celebrated our unique heritage with the introduction of the Battista Edizione Nino Farina. PURA Vision previews an exciting future and shows what can be achieved if we apply our PURA design principles to an entirely new kind of vehicle.
“Much more important than simply a concept previewing one forthcoming vehicle, PURA Vision presents a sharp, modern design philosophy inspired by the rich heritage of Pininfarina and defining an unmistakable recipe for a collection of beautiful new luxury cars.” “The first of our new portfolio – spectacular to behold and a different proposition, yet clearly inspired by PURA Vision – will be presented alongside this wonderful design concept at Automobili Pininfarina’s private residence during Monterey Car Week (17-20 August), as well as at The Quail – A Motorsports Gathering (18 August 2023).”
AUTOMOBILI PININFARINA PURA PHILOSOPHY
Timeless design has been a hallmark of Pininfarina designs for 94 years and PURA Vision delivers trademark beauty through a mixture of classic proportions and exquisite detailing. It represents a unique sculptural statement with its low hood and high fenders inspired by the iconic 1947 Cisitalia – the first vehicle to enter the Museum of Modern Art’s (MoMA) collection in New York.
Dave Amantea, Chief Design Officer, Automobili Pininfarina, said: “PURA Vision embraces the DNA of iconic vehicles from Pininfarina’s past, to shape the future with sharp lines and a modern aesthetic. It is distinctive from every angle and showcases our PURA design philosophy on a new kind of vehicle. A dramatic presence, inviting interior and curated materials make this a car like no other, yet clients will recognise it as a Pininfarina with its beautiful body, timeless proportions and technical lower body detailing.”
PURA Vision features a distinctive face, defined by hidden headlights and ultra-slim L.E.S.S. nanofibre lighting technology that creates a statement daytime running light signature. With fibres measuring less than 1mm thick, the advanced lighting technology can be tailored to suit almost any design, while its lightweight construction and superior energy efficiency is perfectly suited to a visionary electric LUV. The headlights are housed within a full-width multi-functional technical design element that defines the lower sections of body, and aids cooling and aerodynamic performance.
The choice of exterior materials and colour finishes accentuates PURA Vision’s athletic presence, with the sophisticated surfaces of the Bianco Sestriere Gloss body contrasting with the exposed carbon fibre lower elements, the narrow glasshouse and gloss black floating roof above. In profile, PURA Vision’s dramatic cab-rear proportions and short overhangs provide a powerful stance, while 23-inch alloy wheels add to its purposeful presence. Its tyres feature a white stripe, unifying the exterior and adding definition to the matt black wheels.
An innovative panoramic roof adds to the sense of sophisticated luxury. Its fixed ‘biscotto’ centre section is illuminated by a ring of gentle LED lighting and links the expansive windscreen at the front with the tailgate at the rear. The central ‘biscotto’ supports the large curved single-piece side windows, which form part of the Lounge Door openings on each side, while also ensuring PURA Vision is instantly recognisable from above. They hinge dramatically upwards and, in combination with the pillarless opening and rear-hinged back doors, provide unrestricted access to spacious 2+2 seating. The Lounge Doors were inspired by the pillarless design of the Lancia Florida saloon, which was penned by Battista Farina in the Fifties and was a favourite of Pininfarina’s founder.
Exterior jewellery showcases the attention to detail for which Automobili Pininfarina is renowned. These elements include a precisely engineered anodised aluminium beltline around the glasshouse, which begins at the windscreen and traces an elegant unbroken arc around PURA Vision. The roofline is defined by an aluminium element on each side. It incorporates the rear-facing cameras that replace conventional door mirrors, at the front, and bears the PURA Vision signature at the rear.
PURA VISION DIMENSIONS
Length: 5,215 mm
Width: 2,147 mm (including mirrors)
Height: 1,641 mm