Operating under the Global Brand Slogan, “The Power of Dreams – How we move you,” Honda aims to create mobility solutions allowing individuals to overcome constraints such as time and place and enhancing the capabilities. The company is committed to achieving carbon neutrality for all products and activities by 2050, with a global target of 100% EV and FCEV sales by 2040.
The Honda 0 Series symbolises a significant transformation aligning with Honda’s global brand ethos and electrification strategy. The series embodies Honda’s commitment to tackling the challenge of developing new EVs from scratch, reflecting a return to the company’s origins and following five core values which are: artistic design that evokes resonance, AD/ADAS that ensures safety and peace of mind, a “space” for people made possible by the internet of things and connected technologies, the joy of driving with the feeling of oneness with the vehicle and the outstanding electricity efficiency performance.
“Thin, Light, and Wise” – New approach to EV, the development team revisited Honda’s roots to redefine the vision for future EVs. Honda aims to innovate by overcoming the challenges of creating bulky electric vehicles with increased battery capacity, opting for a new approach termed “Thin, Light, and Wise”, which focuses on the below areas –
- Augmenting design potential, including styling with a low vehicle height, and realizing excellent aerodynamic performance by utilizing a “thin” dedicated EV platform to create a low floor height.
- Realising sporty driving and electricity efficiency performance that defy the established beliefs people have about EVs through Honda original technologies created by going back to the starting point of Honda as an automaker.
- Realising Honda’s original software-defined mobility products by leveraging the knowledge Honda has amassed to date and by making cars wiser through the advancement of intelligent technologies.
Introducing the Saloon, the flagship concept model of the Honda 0 Series, which embodies the innovative “Thin, Light, and Wise” approach to electric vehicle (EV) development. This concept employs a dedicated EV architecture that enhances design freedom and takes the M/M (man maximum, machine minimum) concept to new heights in the EV era. The Saloon distinguishes itself with its low height and sporty styling, creating a captivating design and surprisingly spacious interior. The human-machine interface (HMI) incorporated into the instrument panel enables simple and intuitive operations, contributing to a sophisticated and seamless user interface (UI). With enhanced visibility and an intuitive UI, the Saloon aims to deliver an exhilarating and enjoyable driving experience that resonates with the driver’s sensibility.