Al Tayer Motors, the UAE’s official importer-dealer for Ford, Lincoln, Jaguar, Land Rover, Maserati, and Ferrari vehicles, and Premier Motors, one of the leading automobile dealerships in Abu Dhabi, has taken the lead in honoring the nation’s heroes at the forefront of fight against the COVID-19 pandemic. All first responders, doctors, nurses, medical & healthcare professionals, ambulance services, civil defense & police taskforce will receive an exclusive benefit over and above any retail promotions on the brands represented by Al Tayer Motors and Premier Motors, applicable until September 30, 2020. Speaking about the initiative, Ashok Khanna, Chief Executive Officer, Al Tayer Motors said; “Since March, normal life has been affected across the world and we all have had to face challenges and make sacrifices. However, no sacrifice has been greater than that of the frontline medical and government service professionals who have been unwavering in serving the country’s affected people, while putting their own lives at risk. It is only fitting that we, as one of the UAE’s leading automotive companies, should be among the first in providing them with a token of our appreciation in recognition of their heroic efforts.” Medical and government service personnel who would like to know more details of the offer can contact the dealerships via www.altayermotors.com or www.premier-motors.ae, the Al Tayer Motors mobile app or by calling 800 MOTORS (668677). Al Tayer Motors and Premier Motors have always supported worthy causes in the UAE for many years and this timely initiative is another example of their commitment to serving the community around them.