Dubai, UAE (07 August 2023) – Nissan is inviting audiences to a cinematic spectacle this summer as the brand’s ground-breaking GT Academy, one of the trailblazing successes born out of its rich racing heritage, takes centre stage in the Gran Turismo movie by Sony Pictures Entertainment.
Set to release exclusively in theatres across the Middle East on 10th August 2023, the Gran Turismo movie takes viewers on a wild ride, showcasing the exhilarating mix of virtual and real-world racing that the GT Academy introduced, and left a legacy on the racing world.
Sharing the excitement with fans and automotive enthusiasts, Nissan Middle East, and its partner network across the region, are working alongside Sony Pictures Entertainment and its MENA distributor Empire Entertainment, to roll out a series of exciting activations at key cinema locations across the region.
Abdulilah Wazni, Director of Marketing and Customer Experience for Nissan in the Middle East, said: “As a challenger brand that dares to do what others don’t, Nissan’s introduction of the GT Academy in 2008 has long been recognized for making motorsports more accessible than ever before. Giving birth to 22 professional racing drivers, GT Academy marked a key milestone in our motorsports heritage which spans over 85 years, and we are thrilled to have this portrayed in the Gran Turismo film.”
In 2008, Nissan broke barriers by introducing the radical gamer-to-racer competition, a bold move that transformed the best of Gran Turismo gamers into professional motorsports race drivers. This visionary partnership with Gran Turismo challenged the notion of what it took to be a driver, opening doors for aspiring talents worldwide.
Today, Nissan continues to redefine the world of motorsports and empower the next generation, challenging itself with a new focus on electrification in Formula E – the 100% electric motorsport and its extensive electrified line up.
Immerse yourself and watch Nissan’s 87 years of strong racing heritage here.
