Masafi leverages Goodyear tires to quench UAE’s thirst

Together with Swaidan Trading Company (STC), Masafi, the leading bottled water and beverage provider in the Emirates, delivers more products per truckload to ensure that the approximately 10 million residents in the country are kept hydrated throughout the year.


DUBAI, UAE, June 14, 2023 – Leveraging high quality Goodyear tires, Masafi, the leading provider of bottled water and beverages in the UAE, has increased its last-mile delivery efficiency in an effective manner across the country.

The Goodyear tires that are fitted onto Masafi’s fleet of light trucks boast a higher load index, and has the ability to withstand 100kg more load per tire when compared to competitor premium tire brands. At six wheels per truck, the Goodyear tires will enable each truck to carry more than a half ton more quality products in every delivery.

In addition to the tires, Goodyear, and its local distributor, Swaidan Trading Company (STC), is value-adding to Masafi’s operations by leveraging the tire manufacturer’s advanced Tire Optix inspection solution. This cutting-edge digital technology is deployed daily by a dedicated STC technician to check the tires of  Masafi trucks. This provides Masafi with up-to-date data on tire conditions through a digital fleet condition dashboard. With this vital information, Masafi is empowered to make informed decisions and optimize its fleet’s performance while acquiring the ability to deliver more products per truckload. By reducing the risk of tire incidents during deliveries to a minimum, the tag team of Goodyear digital technology and the STC tire technician ensure that, as a customer, Masafi acquires a peace of mind with the seamless delivery experience, from dispatch to point-of-sale.

Saood Al Ghurair, Vice Chairman and Chief Executive Officer of Masafi stated, “This partnership with Goodyear and STC are key in enhancing our operational efficiency in an effective manner. Coupled with the ability to have up-to-date data into the condition of our fleet tires, we have gained a competitive edge in optimizing our delivery process. This ensures that we are able to deliver the quality products our customers expect on time, every time.”

Saban Gungor, General Manager for Goodyear’s Middle East & Africa operations said, “Goodyear has a proud 125-year legacy of delivering high-quality tire solutions to our customers. We are proud to be partnering with a pioneering industry leader, like Masafi, to fulfill their mission of keeping UAE residents hydrated. Our digital tire solutions are ready to enable our customers to transform their enterprise journeys with confidence.”

Shameem MP, General Manager of Swaidan Trading – Allied Product Division said, “By combining our local automotive expertise and Goodyear’s leading global solutions, we are honored to play a part in enabling Masafi’s growing success in the UAE.”