Dubai, UAE, 09th December 2021: Jeep Middle East has ‘partnered with sports and destination brand XDubai, famous for numerous world firsts and the XLine in Dubai Marina, to launch a breath-taking journey across some of the UAE’s most spectacular desert landscapes and rugged terrain, in the #GladiatorRoute adventure. On the way, the XDubai athletes will encounter the extreme conditions of the legendary Rub’ Al Khali (the Empty Quarter), where temperatures can reach up to 50 degrees, in the world’s most off-road capable mid-sized pickup, the all-new Jeep Gladiator Sand Runner.
Marco Melani, Managing Director for American Brands at Stellantis Middle East, said: “The #GladiatorRoute is an extreme expedition in the ultimate off-road pickup by a team of extreme sports athletes, to cross the UAE on a route that has never been achieved before. The official expedition vehicle, the Jeep Gladiator Sand Runner is the first vehicle in history to earn Jeep’s new ‘Desert Rated’ badge, making it the perfect tool for venturing off-road and exploring the UAE’s breath-taking wilderness. However, the #GladiatorRoute is more than just an expedition – it is a call to action for all Jeep owners and off-roaders across the region to leave the asphalt and their comfort zones behind and find their own adventure, in the spirit of Jeep’s guiding principle: Go Anywhere. Do Anything.”