Volvo is doubling down on its effort to make safety a priority among its customers. The company has announced that from 2021 onwards all of its vehicles will come standard with a new safety feature called the Care Key.
Customers will also be able to set a speed limit attached to the key and anyone using that key will not be able to exceed that speed limit. The feature will be very helpful when giving your car to family members or friends especially new drivers who only just received their drivers’ license.
Volvo also expects that using the Care Key can result in better rates from insurance companies.
The launch of the Care Key is another step forward for Volvo in its pursuit for safety over speed. Earlier Volvo announced that its going to limit the top speed on all of its cars to 180 kph from 2020.
Volvo’s CEO, Mr. Håkan Samuelsson, said this month that the company wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes their owners’ behavior. Now that such technology is available to use, this question becomes even more important.
“We believe that a car maker has a responsibility to help improve traffic safety,” said Mr. Samuelsson. “Our recently announced speed limit fits that thinking and the Care Key is another example. Many want to be able to share their car with friends and family, but are unsure about how to make sure they are safe on the road. The Care Key provides one good solution and extra peace of mind.”
Other than obvious safety benefits, features such Care Key and speed limit can also result in financial benefits for Volvo owners. Volvo is currently in talks with various insurance providers to offer special rates to people using these features in Volvo cars.
“If we can encourage and support better behavior with technology that helps drivers to stay out of trouble, that should logically also have a positive impact on insurance premiums,” said Mr. Samuelsson.