Volkswagen Saudi Arabia partners with Al-Ittihad football club

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Volkswagen Middle East is excited to announce a pioneering partnership with Al-Ittihad Football Club, one of Saudi Arabia’s most iconic teams. This two-year sponsorship, facilitated by Volkswagen’s authorized dealer SAMACO Motors, is part of the brand’s ongoing “We Drive Football” initiative, highlighting Volkswagen’s dedication to football as a unifying force throughout the Middle East.

The collaboration follows a series of successful football sponsorships by Volkswagen and its local dealers across the region, including partnerships with the UAE Pro League (Dubai), Amman Football Club (Jordan), and Gulf United FC. At the regional level, Volkswagen Group Middle East (VWGME) also works with the Qatar Foundation, reinforcing its commitment to supporting football’s growth and its communities.
Volkswagen x Al-Ittihad Football Club
As part of the partnership, Al-Ittihad’s men’s and women’s teams will have access to a range of the latest Volkswagen models, including the Touareg, Teramont, and T-Roc, blending automotive excellence with football passion. In addition, Volkswagen’s logo will be prominently displayed on the front collar of the men’s first-team shirts and on the sleeves of the women’s first-team kits, ensuring significant visibility both locally and internationally.

Volkswagen’s “We Drive Football” initiative has seen the brand support various football sponsorships across the Middle East, solidifying its position as a key partner in the sport. This new alliance with Al- Ittihad further demonstrates the brand’s dedication to creating meaningful connections with the region’s football-loving communities.

Through this partnership, Volkswagen and Al-Ittihad will collaborate on a series of activations, engaging fans and driving the excitement of football while showcasing the precision and reliability synonymous with Volkswagen vehicles.
Juan Manuel
the authorJuan Manuel
Track racing, competing, it's in my blood. It's part of me, it's part of my life; I have been doing it all my life and it stands out above everything else.