VIVATECH 2024: Peugeot designs Hypersquare

VIVATECH 2024: Peugeot designs Hypersquare
Dubai, United Arab Emirates, May 17, 2024: PEUGEOT, a major player in technological innovation, electrifies VivaTech 2024 with its bold concept car INCEPTION, ushering in a new era of electric mobility. On its stand, PEUGEOT presents its vision of the future embodied by the revolutionary Hypersquare steering control– the innovation that redefines the driving experience of tomorrow.

ALLURE:The French public can discover the INCEPTION concept car for the first time.

EMOTION: The Hypersquare steering control radically transforms the driving experience and pleasure.

EXCELLENCE: PEUGEOT is a leader in technological innovation in Europe.

Building on over 200 years of innovation experience, PEUGEOT aims to reinvent the sustainable mobility of tomorrow by placing pleasure and emotion at the heart of the customer experience.  

VivaTech 2024, will see PEUGEOT representatives present the brand’s innovation strategy. Sessions will take place four times, daily on the PEUGEOT stand, at 10:30 AM, 12:00 PM, 2:30 PM, and 4:00 PM.  

  • Wednesday, May 22: Phil York, Marketing and Communication Director.
  • Thursday, May 23: Jérôme Micheron, Product Director.
  • Friday, May 24: Matthias Hossann, Design Director.

Register for one of the sessions offered via the link: INTERVIEW PEUGEOT VIVA TECH (  

PEUGEOT innovation is about technological creativity connected to reality, meeting the real needs of customers and enhancing the joy of driving. At VivaTech 2024, PEUGEOT presents its vision of the car of tomorrow with the INCEPTION concept car and its revolutionary Hypersquare steering control that aims to reinvent the driving experience.



The PEUGEOT INCEPTION CONCEPT is the expression of PEUGEOT’s optimistic vision for the sustainable mobility of tomorrow. Unveiled at CES in Las Vegas, it will be presented to the French public for the first time at VivaTech 2024.

Featuring a new design language that exalts its feline and attractive attitude, its revolutionary interior design, and its promise of unprecedented driving sensations, the PEUGEOT INCEPTION CONCEPT  opens  a  new  era  and  heralds the future electric vehicles of the brand.

The PEUGEOT INCEPTION CONCEPT reinterprets the brand’s genes, entering a new era of design. It is simpler and purer, with finishes and textures worthy of the digital world. This new design oscillates between sensual lines and athletic curves, more geometric and sharp.

The INCEPTION Concept’s interior showcases an array of new techniques that PEUGEOT will deploy to deliver on the STELLANTIS commitment to reduce its carbon footprint by more than 50% by 2030 compared to 2021, becoming fully Carbon Net Zero by 2038:

  • Forgedtextiles: 100% polyester fabric offcuts from the design centre’s prototyping workshops or suppliers are reused and thermo-compressed under vacuum, with the injection of a binder in the form of a resourced resin. This extremely hard and durable material can be transformed into structural or trim pieces.

    • The fusion of velvet and 3D printing: The upholstery of the seats and floor is made with a very special 100% recycled polyester velvet, which extends onto the floor, printed with 3D patterns to serve as a floor mat.
    • Air Quilting® padding: The comfort of the seats is enhanced by the presence of real adjustable mattresses at the shoulder level. This electro- welded, single-material upholstery, which is easy to recycle, is made from inflatable pockets recovered from conventional seats.



    With over 12 million models equipped in the past 12 years, the PEUGEOT i- Cockpit® is emblematic of PEUGEOT’s innovation in customer service and driving pleasure, as evidenced by the spectacular latest generation of the Panoramic i-Cockpit® introduced in the new PEUGEOT E-3008 and E-5008.

    The PEUGEOT INCEPTION Concept heralds the next generation of i- Cockpit®, with a completely rethought architecture that replaces the traditional steering wheel and stalks with the Hypersquare steering control, inspired by both digital and video game worlds.

    The Hypersquare creates a new natural gesture, simpler and more intuitive. With either a simple a simple click or touch of the fingertips, without removing their hands from the steering control, the driver can manage all the vehicle's parameters. The Hypersquare is brought to live thanks to steer-by-wire technology making driving more instinctive and simpler.