MIDDLE EAST – Chevrolet has launched a brand-new small SUV in the Middle East, the 2022 Chevrolet Groove. With innovative and useful technology features offered from the base trim up, the Chevrolet Groove brings the region’s young and tech-savvy drivers an affordable SUV with no compromise on technology, design or performance.
Groove adds a new dynamic to Chevrolet’s impressive SUV line-up in the region. From the Official SUV of Action, the all-new Tahoe, the head-turning, high-performance Blazer through to the smart, stylish and spacious Captiva, one of the most affordable seven seaters in its segment, Groove is joining a powerful family. Commanding its own attention, Groove will attract a brand-new audience to Chevy who are looking for a tech-savvy car without breaking the bank.
“Chevrolet has a long legacy of engineering outstanding SUVs that surpass the expectations of their drivers, and the Chevrolet Groove is the latest iteration of this expertise,” said Sharon Nishi, Chief Marketing Officer, General Motors Middle East & Africa. “The Chevrolet Groove brings a new dimension to our portfolio of SUVs, perfectly designed for drivers who are looking for a vehicle packed with tech, excellent fuel efficiency and stunning good looks, all wrapped up in an affordable package.”
