smart is driving into Saudi Arabia, expanding its global reach to 39 markets through a strategic partnership with Juffali Automotive Company, a trusted distributor with over 60 years of experience representing Mercedes-Benz. The general distribution agreement was signed at the Chengdu Motor Show, marking smart’s entry into the Middle East’s economic powerhouse.
Juffali’s CEO, Chenghez Khan, added, “smart’s vehicles offer sophisticated technology and urban mobility, perfectly aligning with what Saudi customers seek.”
With Saudi Arabia’s growing demand for premium electric vehicles and affinity for German automotive design, smart is poised to make a bold impact in this dynamic market.
smart Juffali Partnership
Mandy Zhang, smart’s Global CMO, expressed excitement about the move, stating, “Saudi Arabia is a market focused on sustainable mobility. Partnering with Juffali allows us to bring smart’s premium design and intelligent urban mobility to Saudi consumers.”Juffali’s CEO, Chenghez Khan, added, “smart’s vehicles offer sophisticated technology and urban mobility, perfectly aligning with what Saudi customers seek.”
With Saudi Arabia’s growing demand for premium electric vehicles and affinity for German automotive design, smart is poised to make a bold impact in this dynamic market.
