- Pink Caravan is a United Arab Emirates-based initiative to raise awareness of the importance of screening for breast cancer and to provide facilities for the early detection of, treatment for and recovery from the condition
- Women visiting Volvo Studio at Festival Plaza, Jebel Ali on 15th October 2022 will have access to clinical examination and mammogram
- ‘Volvo Studio’, a first of its kind shopping experience in the region modernizes the car buying experience, offering customers an enhanced shopping opportunity complete with tailored experiences and activations
Dubai, UAE, 12 October 2022: Al-Futtaim’s Trading Enterprises, the official representative of Volvo Cars in the UAE partners with Friends of Cancer Patient’s initiative, Pink Caravan for Breast Cancer Awareness Month this October to raise awareness of the cause and offer women who visit Volvo Studio free clinical check-ups.
Taking place at Festival Plaza, Jebel Ali, women visiting Volvo Studio on 15th October 2022 from 11am to 6pm will be offered complimentary screenings in a Medical Mobile Clinic at the main entrance of Festival Plaza.
The partnership is in line with Volvo’s global objective to create a safer world for everyone and will include a clinical examination for women aged 20 and above, and a mammogram screening for women aged 40 and above at the Pink Caravan x Volvo mobile clinic.
Oscar Rivoli, Managing Director at Al-Futtaim’s Trading Enterprises, said: “Al-Futtaim’s Trading Enterprises is honored to team up with Pink Caravan to raise awareness on breast cancer prevention and support. This regional partnership aligns with Volvo’s values and DNA to always put customers’ needs first, ensuring safety through regular screenings. We encourage every eligible woman to have visit Pink Caravan’s Medical Mobile Clinic for their check-up, as early detection means access to swift support and care.’
Pink Caravan is a UAE breast cancer initiative that falls under the Friends of Cancer Patients’ umbrella “Kashf” for the early detection of cancer. Launched in 2011 under the patronage of His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Member of the Supreme Council and Ruler of Sharjah and Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, Founder and Patron of the Friends of Cancer Patients Society (FoCP), International Ambassador of the World Cancer Declaration for Union for International Cancer Control (UICC) Pink Caravan has garnered widespread recognition locally, regionally, and internationally.
Breast cancer is the most common cancer in the UAE and according to the World Health Organization, breast cancer accounted for 21.4 percent of all cancer cases recorded in the UAE in 2021, totaling 1,030 new diagnoses.
While cancer is a widespread public health problem and a leading cause of death, according to FoCP, it can also be a uniting force that brings communities together in pursuit of a common social goal. This can lead to increased unity and fraternity among those affected by cancer.
Volvo Studio – Dubai Festival Plaza location: https://goo.gl/maps/3omvM3tq4xKgtNgT9