PEUGEOT is accelerating its cultural journey by embracing French cinema, a move that celebrates its French roots and creative boldness. Building on its commitment to environmental education and motorsport through the World Endurance Championship, the Lion brand is now stepping into the emotional world of the seventh art.
In 2025, PEUGEOT will amplify its presence in cinema through strategic partnerships, product placements, original digital content, and exclusive events across its communication channels. The brand will also support emerging French talent, fostering the next generation of creatives with a forward-looking vision for cinema.
Kicking off this commitment, PEUGEOT partnered with the Cérémonie des César in February and is now taking center stage at the 2025 Cannes Film Festival (May 13-24). The futuristic PEUGEOT Inception Concept car will be showcased on the Croisette at the Carlton Hotel, embodying the brand’s vision for sustainable mobility. A fleet of PEUGEOT E-3008 vehicles will also support key festival events.
“Cinema reflects our culture and emotions. By aligning with it, we affirm our identity as a French brand that champions pleasure, emotion, and innovation,” says Valérie Candeiller, PEUGEOT’s Global Communication Director.
With increased visibility at festivals and a focus on creativity, PEUGEOT is set to make a lasting impact on French cinema.
In 2025, PEUGEOT will amplify its presence in cinema through strategic partnerships, product placements, original digital content, and exclusive events across its communication channels. The brand will also support emerging French talent, fostering the next generation of creatives with a forward-looking vision for cinema.
Kicking off this commitment, PEUGEOT partnered with the Cérémonie des César in February and is now taking center stage at the 2025 Cannes Film Festival (May 13-24). The futuristic PEUGEOT Inception Concept car will be showcased on the Croisette at the Carlton Hotel, embodying the brand’s vision for sustainable mobility. A fleet of PEUGEOT E-3008 vehicles will also support key festival events.
“Cinema reflects our culture and emotions. By aligning with it, we affirm our identity as a French brand that champions pleasure, emotion, and innovation,” says Valérie Candeiller, PEUGEOT’s Global Communication Director.
With increased visibility at festivals and a focus on creativity, PEUGEOT is set to make a lasting impact on French cinema.
