Nissan is transforming the car-buying and ownership experience in the Middle East with its innovative phygital approach, blending cutting-edge digital tools with sleek, modern showrooms.
For UAE car enthusiasts and AutoDrift.ae readers, this means a more seamless, engaging, and premium experience when exploring Nissan’s lineup, from the iconic Patrol to the versatile X-Trail.
Beyond showrooms, Nissan is elevating service centers, with standout examples like the world’s largest Nissan service facility in Musaffah, Abu Dhabi, and a dedicated Patrol-only center in Kuwait, set for an NRC upgrade this year. These enhancements ensure UAE customers enjoy top-tier maintenance and support, critical for those who rely on their vehicles for desert adventures or urban commutes.
Nissan’s commitment shines through its Nissan Service promises, emphasizing transparency and convenience, and the Customer Excellence Program, a digital platform gathering real-time feedback to keep improving. The results? A stellar 90%+ customer satisfaction rating across Middle East facilities in FY24 and a 4.4-star online experience, boosted by features like online booking for the all-new Patrol.
For our readers, Nissan’s transformation means more than just upgraded showrooms—it’s about a driving experience that’s as innovative as the UAE itself.
Whether you’re eyeing a new Nissan for city streets or off-road thrills, the brand’s focus on blending physical and digital touchpoints ensures every step, from browsing to servicing, is effortless and exciting.
As Thierry Sabbagh, Nissan Middle East’s President, puts it, “Exceptional experiences begin the moment a customer interacts with our brand.” With NRC rolling out across the region and Bahrain already at 100% adoption, Nissan is driving the future of automotive retail in the UAE—one phygital touchpoint at a time.
Stay tuned to AutoDrift.ae for more updates on how Nissan’s innovations are shaping the UAE’s automotive scene.
For UAE car enthusiasts and AutoDrift.ae readers, this means a more seamless, engaging, and premium experience when exploring Nissan’s lineup, from the iconic Patrol to the versatile X-Trail.
Nissan’s Global Retail Concept
Nissan’s global Retail Concept (NRC) has now upgraded over 80% of its sales facilities across the Middle East, including 14 showrooms in the UAE alone, spanning Abu Dhabi, Dubai, and the Northern Emirates. These revamped spaces combine contemporary design, streamlined service processes, and digital innovations, ensuring every interaction—whether online or in-person—feels modern and customer-focused. For UAE drivers, this translates to a more intuitive way to explore vehicles, book test drives, or schedule services, all tailored to the fast-paced lifestyle of the Emirates.
Beyond showrooms, Nissan is elevating service centers, with standout examples like the world’s largest Nissan service facility in Musaffah, Abu Dhabi, and a dedicated Patrol-only center in Kuwait, set for an NRC upgrade this year. These enhancements ensure UAE customers enjoy top-tier maintenance and support, critical for those who rely on their vehicles for desert adventures or urban commutes.
Nissan’s commitment shines through its Nissan Service promises, emphasizing transparency and convenience, and the Customer Excellence Program, a digital platform gathering real-time feedback to keep improving. The results? A stellar 90%+ customer satisfaction rating across Middle East facilities in FY24 and a 4.4-star online experience, boosted by features like online booking for the all-new Patrol.
For our readers, Nissan’s transformation means more than just upgraded showrooms—it’s about a driving experience that’s as innovative as the UAE itself.
Whether you’re eyeing a new Nissan for city streets or off-road thrills, the brand’s focus on blending physical and digital touchpoints ensures every step, from browsing to servicing, is effortless and exciting.
As Thierry Sabbagh, Nissan Middle East’s President, puts it, “Exceptional experiences begin the moment a customer interacts with our brand.” With NRC rolling out across the region and Bahrain already at 100% adoption, Nissan is driving the future of automotive retail in the UAE—one phygital touchpoint at a time.
Stay tuned to AutoDrift.ae for more updates on how Nissan’s innovations are shaping the UAE’s automotive scene.
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