Nissan Retail Concept incorporated in Abu Dhabi showroom

Al Masaood Automobiles unveils revamped Abu Dhabi sales showroom embracing Nissan Retail Concept
Abu Dhabi, June 26, 2022 – Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region, has officially inaugurated its sales showroom in Abu Dhabi, that embraces the global Nissan Retail Concept (NRC). Located on Delma Street (formerly Najda Street), the newly renovated showroom implements Nissan’s globally consistent brand experience that offers enhanced customer services across all touchpoints.


The facility was inaugurated in the presence of Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles and Thierry Sabbagh, President of Nissan Saudi Arabia, and Managing Director of Nissan Middle East; along with senior management executives from Nissan Middle East and Al Masaood Automobiles.

 Nissan Retail Concept global standards

Seeking to take customer journey to the next level, the two-storey showroom underwent full-fledged renovations to enhance customer satisfaction levels and deliver holistic experiences. From its modern layout and design to tech-driven processes, the facility offers an upgraded brand experience and delivers a seamless service process that leverages an engaging digital environment in line with NRC standards worldwide.  

Irfan Tansel, Chief Executive Officer of Al Masaood Automobiles, said: “Nissan’s renovated sales showroom in Abu Dhabi is a clear step in Al Masaood Automobiles’ plans to give the best integrated experience to our customers while meeting their evolving demands. It reflects our commitment to implement innovations and go the extra mile to meet new customer requirements whilst taking initiatives to anticipate future industry needs. Al Masaood Automobiles’ commitment to customer happiness and comfort is a top priority that will further enhance every stage of the journey we deliver to our visitors in Abu Dhabi”.  

With its relaxing ambience, lighting upgrades, and improved amenities, Al Masaood Automobiles’ Nissan showroom provides customers with high level of comfort and convenience. The facility’s digital environment, modern customer lounge and valet parking for visitors, have been incorporated to provide a seamless experience, while the digital screens displaying car specs, features and prices are strategically placed across the showroom for easy and quick information access. The showroom’s digital solutions demonstrate Al Masaood Automobiles’ steady transition to a more digitised environment, that is in line with Abu Dhabi’s drive to become a smart and sustainable city.  

Thierry Sabbagh, President of Nissan Saudi Arabia and Managing Director of Nissan Middle East said: “Al Masaood Automobiles have been our trusted partners in Abu Dhabi and Al Ain for over 40 years and were the first to introduce the Nissan Retail Concept in the Middle East, with the renovation of the Khalidiya showroom in 2017. The newly renovated, two-storey Al Najda Showroom serves as a commitment towards our customers and offers them a holistic brand experience in line with global standards. We continue to work closely with Al Masaood Automobiles to introduce the Nissan Retail Concept across more sales and service facilities in Abu Dhabi and Al Ain in the near future.”  

Bringing decades of global automotive experience, Al Masaood Automobiles’s inauguration of its newly renovated Nissan sales showroom in Abu Dhabi is the company’s second renovated facility to officially open this month, following the Nissan service centre in Al Ain, which also adopts the global standards of Nissan Retail Concept.