Nissan achieved a 10% year-on-year sales growth in the Middle East for fiscal year 2024 (April 2024 – March 2025), driven by strong demand for SUVs and crossovers, which made up over 55% of total sales.
Gulf markets also performed strongly, with Qatar seeing a 32% sales increase, followed by the UAE (16%) and Bahrain (11%). The Patrol surged 80% in Qatar, while Pathfinder and KICKS saw significant gains across the region. The February 2025 launch of the refreshed KICKS further boosted appeal among younger buyers.
Looking ahead to FY25, Nissan plans to expand its SUV lineup with new models, building on its robust product strategy and regional partnerships to sustain growth in the evolving Middle East market.
Nissan Sales Growth
The SUV segment grew 17%, with the All-New Nissan Patrol (up 21%) and the new Magnite compact SUV leading the charge, particularly in Saudi Arabia, Nissan’s largest regional market, accounting for 35% of sales. Key models like Pathfinder (up 27%) and KICKS (up 10%) fueled growth in the Kingdom.Gulf markets also performed strongly, with Qatar seeing a 32% sales increase, followed by the UAE (16%) and Bahrain (11%). The Patrol surged 80% in Qatar, while Pathfinder and KICKS saw significant gains across the region. The February 2025 launch of the refreshed KICKS further boosted appeal among younger buyers.
Looking ahead to FY25, Nissan plans to expand its SUV lineup with new models, building on its robust product strategy and regional partnerships to sustain growth in the evolving Middle East market.
