Dubai, UAE (20 July 2022) – To cater to the varying needs and expectations of customers in the Middle East, Nissan has furthered the implementation of its Nissan Retail Concept (NRC) to over 30% of its sales and service facilities in the region. Building on its commitment to deliver the highest levels of customer satisfaction, Nissan has worked alongside its partner network to offer tailored solutions to its customers in the Middle East.
The Nissan Retail Concept improves all aspects of customer experiences, including facility design, service processes and a digital-friendly environment. Part of the migrations at facilities include an expanded service reception, consultation areas and a dedicated Nissan Intelligent Mobility (NIM) display area, in addition to a themed storefront product display that envelops customers within Nissan’s modern craftsmanship and design direction as they enter a showroom.
Within the region, the Sitra Sales Showroom in Bahrain, Al Ain Service Center in Abu Dhabi, Deira Service Center in Dubai, and Wakra Genuine Parts store in Qatar are some of the latest to undergo renovations in line with Nissan’s globally consistent retail standards. Furthermore, Al Jahra Showroom opened last year and was the first Nissan Sales Centre in Kuwait to be built in line with NRC guidelines, representing the evolution of the brand customer experience. By end of Nissan’s 2022 Fiscal Year (April 2022 – March 2023), over 45% of our sales and service facilities across the region will be renovated, with the remaining facilities set to adopt the Nissan Retail Concept within the next two to three years.
Thierry Sabbagh, President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, said: “At Nissan, we take pride in placing our customers at the center of our operations and catering to their unique needs with a range of exciting products, services, and experiences. Building on the convenience, transparency, and trust that we offer, the Nissan Retail Concept is just one example of how we continue to work closely with our partner network across the region to offer customers a holistic experience in line with global standards.”
Nissan’s continued push to implement the Nissan Retail Concept across a growing number of facilities in the region, is a testament towards its dedication to improve customer convenience and satisfaction. This move builds on Nissan Service, a suite of aftersales products and services that aim to offer greater value and convenience. The Nissan Retail Concept is also supported by the Customer Excellence Program rolled out last year which introduced an innovative digital survey across sales partners for customers to provide valuable feedback and for local dealers to address any concerns swiftly and efficiently.
The regional roll-out of Nissan Retail Concept across sales and service facilities coincides with the introduction of the brand’s new insignia on select models in the Middle East. The new logo was first seen in the Middle East during the regional showcase of the brand’s first all-electric crossover, Ariya, at Expo 2020 Dubai last year, and has since made its way onto the all-new 2022 Nissan Pathfinder and Nissan Patrol 70th Anniversary models.
Nissan’s partner network across the Middle East includes, Al Masaood Automobiles in Abu Dhabi, YK AlMoayyed & Sons in Bahrain, Arabian Automobiles Co. in Dubai, Bustami & Saheb Co. in Jordan, Abdulmohsen Abdulaziz Al Babtain in Kuwait, Rasamny-Younis Motor Company (RYMCO) in Lebanon, Suhail Bahwan Automobiles in Oman, Saleh Al Hamad Al Mana Co. in Qatar.