Dubai, UAE, 14 May 2025 – Michelin unveils the MICHELIN Primacy 5, a cutting-edge tyre designed for hatchbacks, sedans, crossovers, and SUVs across the Middle East and Africa.
The MICHELIN Primacy 5 tackles the challenges of modern driving with a suite of advanced features:
Michelin EverTread Technology: A patented tread pattern with a 13% higher void ratio and 10% deeper grooves enhances water evacuation, boosting wet braking performance by 4% when new compared to the Primacy 4+.
Michelin EverGrip Technology: Next-generation elastomers ensure consistent wet braking throughout the tyre’s life, balancing safety and longevity.
Silent Rib Gen-3 Technology: Multi-zoning void tuning minimizes vibration and noise, delivering a quieter, smoother ride—ideal for electric vehicles where comfort is key.
MaxTouch Technology: Optimizes road contact, evenly distributing forces during acceleration, braking, and cornering for extended tread life and enhanced safety.
The MICHELIN Primacy 5 blends innovation, safety, and sustainability, setting a new standard for drivers across the Middle East and Africa.
MICHELIN Primacy 5
Engineered for combustion, hybrid, and electric vehicles, this latest addition to the Primacy line redefines performance with advanced technology, prioritizing safety, durability, and eco-conscious design.The MICHELIN Primacy 5 tackles the challenges of modern driving with a suite of advanced features:
Michelin EverTread Technology: A patented tread pattern with a 13% higher void ratio and 10% deeper grooves enhances water evacuation, boosting wet braking performance by 4% when new compared to the Primacy 4+.
Michelin EverGrip Technology: Next-generation elastomers ensure consistent wet braking throughout the tyre’s life, balancing safety and longevity.
Silent Rib Gen-3 Technology: Multi-zoning void tuning minimizes vibration and noise, delivering a quieter, smoother ride—ideal for electric vehicles where comfort is key.
MaxTouch Technology: Optimizes road contact, evenly distributing forces during acceleration, braking, and cornering for extended tread life and enhanced safety.
MICHELIN Primacy 5: Built to Last, Designed for Safety
With an 18% longer lifespan—equating to roughly 7,000 km more than its predecessor—the Primacy 5 ensures lasting performance on urban roads and long-distance routes. Its robust design meets the demands of heavier vehicles while maintaining high safety standards, particularly on wet surfaces.Driving Sustainability Forward
Michelin’s commitment to a greener future shines through in the Primacy 5. A 6% improvement in Life Cycle Assessment (LCA) is driven by the tyre’s extended lifespan and a 5% reduction in rolling resistance, cutting fuel consumption and emissions. This makes the Primacy 5 a smart choice for environmentally conscious drivers.MICHELIN Primacy 5 Availability
The MICHELIN Primacy 5 is now available in select sizes, with over 40 sizes rolling out in 2025 and 30 more in 2026. Contact your nearest dealer for details.The MICHELIN Primacy 5 blends innovation, safety, and sustainability, setting a new standard for drivers across the Middle East and Africa.
