Dubai, United Arab Emirates – 15th April 2025 – Michelin AIM FZCO is proud to announce
that its Michelin Pilot Sport 4 SUV tyres have been awarded ‘Product of the Year 2025’ in
the Tyres category for the Gulf region — a prestigious honour under the world’s largest
consumer-voted award for product innovation.
Recognised for their innovative design and engineering, the tyres deliver a premium driving experience with standout features such as:
Hybrid belts that enhance steering precision and responsiveness when cornering
Innovative groove design and an optimised contact patch for improved safety and
performance at high speeds
Double casing ply and a rim protector for increased durability and protection
against kerbing
Premium touch sidewall for a refined, sporty appearance
Asymmetrical tread pattern delivering exceptional braking performance in both wet
and dry conditions
Robust SUV-specific tread design for long-lasting wear and extended tyre life
“This accolade reflects Michelin’s ongoing commitment to developing tyres that genuinely serve drivers’ evolving needs,” said Harkesh Jaggi, Vice-President, Michelin Middle East and North Africa. “With the rising popularity of SUVs in the Gulf, the Pilot Sport 4 SUV tyre was designed to deliver confidence, comfort, and control — every time drivers get behind the wheel.”
Michelin Pilot Sport 4 SUV tyres
As SUVs continue to be a top choice for drivers across the Gulf for their spaciousness, power, and road presence, demand is growing for tyres that match their performance and style. The MICHELIN Pilot Sport 4 SUV tyre is engineered to meet those expectations, delivering a premium, high-performance experience tailored specifically for powerful and sporty SUVs.Recognised for their innovative design and engineering, the tyres deliver a premium driving experience with standout features such as:
“This accolade reflects Michelin’s ongoing commitment to developing tyres that genuinely serve drivers’ evolving needs,” said Harkesh Jaggi, Vice-President, Michelin Middle East and North Africa. “With the rising popularity of SUVs in the Gulf, the Pilot Sport 4 SUV tyre was designed to deliver confidence, comfort, and control — every time drivers get behind the wheel.”
