17 October 2021, Middle East: As MG Motor continues its remarkable progress across the Middle East, and just months after revealing a new strategic brand positioning for the region, the British-born brand has now launched a fresh new logo designed to reflect its rejuvenation and popularity among younger car buyers.
MG has grown to become one of the most popular automotive brands in the Middle East market, delivering record-breaking sales year after year, even against the backdrop of the global pandemic. With a reputation for well-equipped and reliable products, strong after sales support and an excellent dealer network, all at an affordable cost. The brand is focused on expanding its presence in the region, and has delivered strong brand message to support this, with the most recent being the “Do More” with MG.
The natural evolution of MG’s presence in the market, which coincides with its progression towards a future built around more sustainable mobility, is reflected by the new logo. This logo emphasises the brand’s youthful vitality, without losing the connection with its British heritage. It demonstrates that with simplicity comes elegance, reflecting the sharp, neat and strong character of the brand, while also emphasising individuality and originality.
Tom Lee, Managing Director of MG Motor Middle East, commented: “Across the company, we are very much focused on the future, and being a major contributor in sustainable mobility solutions. Our customers want the best value, most advanced cars, and this is what we aim to deliver. At the same time, and as we near our 100th anniversary, we recognise that this approach must be reflected in how we presents ourselves to our customers, and so the new logo will help to provide a stronger, more defined image for MG in the region.”
MG is a British-born automotive brand established in 1924, known for its historic models, awards and achievements throughout the past 97 years. MG was founded by William Morris and Cecil Kimbers and has one of the oldest car club in the automotive industry. Best known for its two-seat open sports cars, MG also produced saloons and coupes. Since its acquisition of MG, SAIC MOTOR, as a Global Top 500 company, has opened a new chapter for this British icon. MG is at the forefront of the introduction of innovative technologies and new energy vehicles for car buyers.