Maserati will appear at The I.C.E. St. Moritz 2026, an exclusive automotive event held on the frozen lake in St. Moritz, Switzerland, on January 30 and 31. The event combines concours elegance with dynamic drives in a striking alpine setting and attracts collectors and enthusiasts from around the world.
A highlight will be the world premiere of a new creation from the Maserati Fuoriserie personalization program. This program offers bespoke options that reflect Italian luxury through customization and distinctive design.
At The I.C.E. Village, Maserati will display key models from its current range, including the MCPURA Coupé, MCPURA Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. Selected cars will also participate in on-ice driving demonstrations.
For the Concours of Elegance, Maserati will present two historic models: the 300S and the 4CLT. These classics represent the brand’s longstanding motorsport heritage.
In the UAE and wider Gulf region, where Italian luxury cars hold strong appeal among collectors and during European winter seasons, The I.C.E. St. Moritz serves as a notable showcase of Maserati’s blend of tradition and modern engineering.
A century after the Trident’s introduction, Maserati maintains its presence in automotive culture through its Italian craftsmanship and performance focus.
100 Years of the Trident
The 2026 edition is especially meaningful for Maserati. It forms part of the Year of the Trident, marking 100 years since the brand adopted its emblem inspired by Bologna’s Neptune Fountain. The year also commemorates the centenary of Maserati’s first motorsport entry: the Tipo 26, the original car to carry the Trident logo, won its class on debut at the 1926 Targa Florio.A highlight will be the world premiere of a new creation from the Maserati Fuoriserie personalization program. This program offers bespoke options that reflect Italian luxury through customization and distinctive design.
At The I.C.E. Village, Maserati will display key models from its current range, including the MCPURA Coupé, MCPURA Cielo, GT2 Stradale, GranTurismo Meccanica Lirica One-Off, and GranCabrio Meccanica Lirica One-Off. Selected cars will also participate in on-ice driving demonstrations.
For the Concours of Elegance, Maserati will present two historic models: the 300S and the 4CLT. These classics represent the brand’s longstanding motorsport heritage.
In the UAE and wider Gulf region, where Italian luxury cars hold strong appeal among collectors and during European winter seasons, The I.C.E. St. Moritz serves as a notable showcase of Maserati’s blend of tradition and modern engineering.
A century after the Trident’s introduction, Maserati maintains its presence in automotive culture through its Italian craftsmanship and performance focus.
