Kia Corporation has today announced the arrival of the Kia K8 to the Middle East region, the first model to arrive following the rebirth of the Kia brand and one that exemplifies the automaker’s new purpose and ambitions for the future. The K8 represents a new model name for Kia and is the first to show the brand’s new design identity as well as the contemporary new Kia logo. The official launch of the K8 in the Middle East region will take place on September 15, 2021. Aside from Korea, the car will be mainly sold in the GCC with KSA being the focus market. With a focus on modern, premium quality and dynamic performance, the K8 moves forward in the sports sedan space and will build on the success of the K7(known as Cadenza in some markets), continuing Kia’s rise towards excellence in the segment later this year. A modern and innovative sedan, the K8 combines sportiness and performance with a progressive and sleek exterior design.