Jaguar Land Rover (JLR) is making waves in sustainability with a £100m initiative to reduce waste across its UK and European operations. As the company gears up for the launch of the Range Rover Electric and advances its electrification journey, JLR is revamping its facilities to support next-generation electric vehicles (EVs) while prioritizing reuse, refurbishment, repurposing, and recycling.
JLR has also recycled 18,600 tonnes of scrapped metal from Castle Bromwich and Graz, cutting CO2e emissions by 1,258kg per tonne of new steel produced. This circular approach not only reduces environmental impact but also boosts profitability and strengthens supply chain resilience.
“At JLR, we’re committed to responsible resource use,” says Andrea Debbane, Chief Sustainability Officer. “Sustainable choices can lower costs, drive growth, and develop our teams’ skills while supporting our electrification goals.”
A cross-functional team has spearheaded the initiative, supported by a new in-house digital system to track and manage assets from acquisition to reuse or sale. An internal marketplace will soon streamline future projects, while on-site refurbishment has upskilled teams in maintenance and safety.
JLR’s circularity drive is a cornerstone of its transformation into a sustainable, modern luxury brand. By addressing environmental impacts beyond emissions, JLR aims to set a new standard for responsible business practices.
JLR’s recycling and reuse efforts show that sustainability isn’t just good for the planet—it’s smart business.
JLR: Recycle and Reuse
Rather than purchasing new equipment, JLR has redeployed over 50,000 square meters of existing tools and machinery, equivalent to seven football pitches—from sites like Castle Bromwich, Wolverhampton’s Electric Propulsion Manufacturing Centre, and Graz, Austria. These assets, ranging from entire production lines to small tools, have been redistributed to JLR’s UK and Nitra, Slovakia plants. Hundreds of refurbished robots are now operational at Solihull, Halewood, and Wolverhampton, ready to build EVs and battery packs.JLR has also recycled 18,600 tonnes of scrapped metal from Castle Bromwich and Graz, cutting CO2e emissions by 1,258kg per tonne of new steel produced. This circular approach not only reduces environmental impact but also boosts profitability and strengthens supply chain resilience.
“At JLR, we’re committed to responsible resource use,” says Andrea Debbane, Chief Sustainability Officer. “Sustainable choices can lower costs, drive growth, and develop our teams’ skills while supporting our electrification goals.”
A cross-functional team has spearheaded the initiative, supported by a new in-house digital system to track and manage assets from acquisition to reuse or sale. An internal marketplace will soon streamline future projects, while on-site refurbishment has upskilled teams in maintenance and safety.
JLR’s circularity drive is a cornerstone of its transformation into a sustainable, modern luxury brand. By addressing environmental impacts beyond emissions, JLR aims to set a new standard for responsible business practices.
JLR’s recycling and reuse efforts show that sustainability isn’t just good for the planet—it’s smart business.
