UAE, Dubai 15 May 2023: Born back in 1944 with adventure in its DNA, there’s only one Jeep® Wrangler. Now, to mark International Day of Families, the original icon is welcoming its next generation of adventurers with a new short film that shows it’s never too early to embrace the spirit of the wild. Featuring families from the UAE’s Jeep Communities, the kids joined their off-roading parents on a Jeep® Wrangler and Gladiator desert adventure – but this time in a mini version of the legendary SUV more fitting for their size.
Head of Corporate Communications Middle East at Stellantis said: “International Day of Families recognizes the importance and value of family and at Jeep we’re immensely proud of our own family across the region who live and breathe the brand and the off-road experience. This film, which features families from The Jeep Community and Offroad Zone, celebrates our thousands strong club communities in the UAE and welcomes the next generation of adventurers to experience the off-road behind the wheel in a mini-Wrangler like never before.”