- MG sales in the UAE increased by 100% in 2022 as the brand secures 2.8% market share in the country
- The brand is now ranked as eighth within the automotive industry
(2023, Dubai, UAE) MG Motor through its local distributor Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC, continues to rise up the rankings in the UAE’s top ten car manufacturers as the brand secured 8th position with an unprecedented sales performance in 2022. The year concluded with MG recording a market share of 2.8 percent. The company’s achievements are particularly impressive considering the competition it faces from established automotive brands as well as rising Chinese brands in the UAE market.
The remarkable milestone for MG Motor could not have been achieved without the exceptional support from Inter Emirates Motors and the aggressive expansion strategies the brand has implemented to improve its offerings. As a result, the brand now has a total of five showrooms in the country, currently open, with a new showroom in Fujairah scheduled to open during the first quarter of 2023.
Inter Emirates Motors: 100% customer satisfaction
IEM has always focused on ensuring the highest standard of customer satisfaction, which is why they have three service centers in Dubai, Abu Dhabi and Ras Al Khaimah with a fourth that is scheduled to be launched during the second quarter of 2023 in Al Quoz in Dubai.
Mohamed Al Daheri, Managing Director of the Motors Division in Ali & Sons Holding LLC, said: “Over the past year, our goal was to re-introduce the MG brand to people that reside in the UAE and we have surpassed all expectations we had for ourselves. We certainly had a wonderful 2022 but we know that the best is yet to come. For 2023, we will continue to focus on our customers by providing them with exceptional value at every touch point. We plan to continue to open showrooms and service centres across the UAE as part of our national commitment to customers in the UAE.”
Hisham El Sahn, General Manager of Inter Emirates Motors, said: “We believe in putting the customer first and ensuring that the quality of products and services offered by IEM & MG are both considerably high and of great value-for-money. We believe that it is this commitment to our customers that has enabled us to become a top-of-mind brand for customers when they are choosing to invest in their next automobile and look forward to continue to achieve consistent growth now and in the future.”
Regionally, MG continues with its double-digit growth ever since it kicked off its operations in the Middle East, as such increasing the brand’s sales by 40%. Now, the brand is one of the top 6 Automotive brands in the region and MG continues to lead with significant increases in market shares across the GCC. With MG5 and MGZS being the best performing models across the year, customers have deservingly shown their appreciation of the British-born brand’s products.
Tom Lee, Managing Director of MG Motor’s Middle East operations, commented: “MG has recorded another year of extraordinary growth in the region despite the ambitious goals we have set for ourselves and the slew of new competitors. The growing awareness, popularity and desire for the MG brand has been really evident as we have maximised accessibility to the brand for customers across our nine markets, and as we look to introduce two new markets in Q1 of this year.”
In response to the growing popularity of MG and the increasing demand for its vehicles in the UAE, IEM and SAIC Motor Middle East have decided to expand the MG fleet and introduce four new models to the market in 2023. This demonstrates the commitment of having MG stay ahead of the competition whilst providing its customers with the best value possible. Additionally, the growing number of satisfied MG and Inter Emirates Motors customers in the UAE are becoming vocal advocates for the brand, further boosting reputation and popularity of both the automaker and its local distributor in the region.
MG will continue to enhance its services as it tends to its customer’s needs, while its 6 years / 200,000 km warranty on all models, combined with exceptional offers available to new and current customers, will ensure peace of mind in difficult times.