Infiniti Middle East launches the showroom of the future

Launch of New Portal

INFINITI is set to revolutionize the customer experience in the digital era by launching the ‘showroom of the future’, the INFINITI Configurator. This is available in 11 markets including UAE, KSA, Kuwait, Oman, and Lebanon. Additionally, the virtual experience brings the dealership to car buyers wherever they are using high quality, realistic visualization, and customization content. Through the interactive configuration panel, customers can explore and modify six INFINITI models at the touch of a button, before requesting a quote, booking a test drive, or sharing a personalized configuration with anyone to view. “Automotive brands are facing the priority of joining the physical world with the digital one, INFINITI has now taken another step to allow customers to connect with our brand anytime and anywhere”, said Markus Leithe, Managing Director of INFINITI Middle East. “As a forward-thinking region, we are proud that the Middle East is the driver and testing ground of the INFINITI Configurator. We look forward to connecting with our customers on new levels.”

Future Plans

The INFINITI Configurator is accessible through INFINITI’s dealership websites in the region. The website is designed to be engaging, interactive, and innovative. Users can explore seven car models and learn about their features and specs. This can be done through interactive hotspots, including flagship SUVs, the QX80, and QX50. In addition to viewing the car’s exterior and interior in 3D, users can customize the colors and finishes. Viewers can also hear each car’s unique sound with an engine start-up and place the model in a true-to-life background to get the car’s perspective in a realistic scenario. Users can then get a quote, book a test drive, and/or share the personalized configuration with anyone or download to view offline, which works seamlessly on all devices (pc, mobile, tablets) for an optimized experience. The platform usability aims to support the customer in their journey when consideration INFINITI products without having to visit a showroom. INFINITI anticipates the growth of the e-commerce platform by expanding features towards the end of the year that will enable customers to pay a deposit and check available stocks online. The INFINITI Configurator is available to view at https://infiniti-carconfigurator.com/