AGMC, a leading importer of premium vehicles in the United Arab Emirates, has partnered with British 4X4 maker INEOS Automotive.
This agreement names AGMC as the official distributor for INEOS in the UAE and starting this December, all INEOS customers in the UAE can rely on AGMC technicians for vehicle servicing.
The event will feature the regional debut of the Grenadier Trialmaster X LETECH. This specialist conversion, developed by German off-road experts LETECH, adds portal axles for superior ground clearance. It suits UAE’s demanding dunes and mountain trails.
While giving opening remarks at the Khawla Art Gallery, Dr. Andreas Schaaf, Group Director at AlBatha Automotive Group, noted the Grenadier’s appeal to UAE drivers who value performance and rugged comfort. “Our aftersales network ensures ongoing support beyond the sale,” he said.
Dan Balmer, INEOS Regional Director for Middle East and Africa, highlighted the region’s off-road passion. “We look forward to more Grenadiers tackling UAE roads and deserts,” he added.
A highlight is the limited-edition Grenadier Detour from INEOS’s Arcane Works division. Limited to 200 units, it features hand-finished British craftsmanship, exclusive leather seats, and wool headliner.
All models share a 3-liter BMW turbocharged inline-six engine, delivering 282 horsepower and 450 Nm of torque.
This partnership builds on INEOS’s global expansion, including a new Americas office in the US.
INEOS pop up at D3
From December 1 to 14, visitors can explore the INEOS Grenadier lineup at a pop-up showroom in Dubai Design District. AGMC’s experienced sales team and aftersales network will support the brand’s growth.
The event will feature the regional debut of the Grenadier Trialmaster X LETECH. This specialist conversion, developed by German off-road experts LETECH, adds portal axles for superior ground clearance. It suits UAE’s demanding dunes and mountain trails.
While giving opening remarks at the Khawla Art Gallery, Dr. Andreas Schaaf, Group Director at AlBatha Automotive Group, noted the Grenadier’s appeal to UAE drivers who value performance and rugged comfort. “Our aftersales network ensures ongoing support beyond the sale,” he said.
Dan Balmer, INEOS Regional Director for Middle East and Africa, highlighted the region’s off-road passion. “We look forward to more Grenadiers tackling UAE roads and deserts,” he added.
About the INEOS Grenadier
The Grenadier station wagon comes in three trims: the base model for versatile family use, the Fieldmaster with leather seats and safari windows, and the Trialmaster optimized for dunes with all-terrain tires, utility rails, and an auxiliary battery. The Quartermaster pickup, debuting regionally, offers similar options in Fieldmaster and Trialmaster variants, including permanent four-wheel drive and off-road modes.A highlight is the limited-edition Grenadier Detour from INEOS’s Arcane Works division. Limited to 200 units, it features hand-finished British craftsmanship, exclusive leather seats, and wool headliner.
All models share a 3-liter BMW turbocharged inline-six engine, delivering 282 horsepower and 450 Nm of torque.
This partnership builds on INEOS’s global expansion, including a new Americas office in the US.
