INEOS Automotive has reached a key milestone, delivering its 1,000th Grenadier 4X4 in the Middle East just two years after its regional launch.
Leading the charge is Dan Balmer, a seasoned automotive executive with experience at BMW, Rolls-Royce, Aston Martin, and Lotus.Balmer, now Head of Region, will oversee sales, marketing, aftersales, and dealer network expansion from the Dubai hub.
With a presence in six countries and seven dealer sites, INEOS plans to enter new markets in the GCC and beyond. “This milestone shows drivers are embracing the Grenadier,” said CEO Lynn Calder. “We’re investing heavily with a new HQ and a strong leader in Dan to elevate our presence.”
Balmer, who began his career as an apprentice and rose to leadership roles across global markets, aims to capitalize on the region’s potential. “Hitting 1,000 deliveries is just the start,” he said. “I’m excited to grow our footprint and deliver exceptional customer experiences.”
INEOS Middle East Expansion
The rugged, British-designed off-roader has won over adventurers and professionals alike. To fuel further growth, the company is expanding across the Middle East and Africa, opening a new regional headquarters in Dubai’s Arenco Tower.Leading the charge is Dan Balmer, a seasoned automotive executive with experience at BMW, Rolls-Royce, Aston Martin, and Lotus.Balmer, now Head of Region, will oversee sales, marketing, aftersales, and dealer network expansion from the Dubai hub.
With a presence in six countries and seven dealer sites, INEOS plans to enter new markets in the GCC and beyond. “This milestone shows drivers are embracing the Grenadier,” said CEO Lynn Calder. “We’re investing heavily with a new HQ and a strong leader in Dan to elevate our presence.”
Balmer, who began his career as an apprentice and rose to leadership roles across global markets, aims to capitalize on the region’s potential. “Hitting 1,000 deliveries is just the start,” he said. “I’m excited to grow our footprint and deliver exceptional customer experiences.”
