IEM boosts EuroStar rental fleet with 100+ MG models

Dubai, UAE; 23 June 2021: Inter Emirates Motors (IEM), official distributor of MG cars in the United Arab Emirates and subsidiary of Ali & Sons Holding LLC, has supplied more than 100 MG cars to EuroStar Rent a Car, a leading car rental company in the UAE with presence in Abu Dhabi, Al Ain, Dubai and Ras Al Khaimah. EuroStar delivers innovative mobility solutions tailored to the needs of customers, and the diverse range of MG vehicles has been the latest addition to their 2,000+ units strong fleet. EuroStar Rent a Car is on track to add more MG models to its UAE fleet in 2021, and, with the first batch delivered, has already seen a 100 per cent booking rate on all MG models within their portfolio. EuroStar is also rolling-out an MG offer on the back of the strong consumer demand for the British-born marque. This rental offer enables consumers to upgrade their vehicles to an MG 5 for a minimal price difference of only AED 99 per month. This offer will be particularly appealing to customers renting compact and economy models of sedans, bringing them well-appointed MG models, rich with features often absent in the category. Since its official return to the Middle East in 2015, MG has successfully broken into a number of major categories, and has emerged among the top 10 car manufacturers across the GCC region. Earlier this year, MG selected IEM as the official distributor in the UAE, with strong retail and service presence in major cities across the nation. MG models have been recently featured in the Middle East Car of the Year line-ups, and are available with attractive pricing, support and warranties.