Genesis marks its second year as the Official Partner of the Abu Dhabi HSBC Championship

Genesis enters its second year as the official vehicle sponsor of the Abu Dhabi HSBC Championship, held from January 19-22 at Yas Links Abu Dhabi.

In partnership with the Abu Dhabi Sports Council and the DP World Tour, Genesis and Juma Al Majid Est, the official distributor of Genesis in the region, will be providing a fleet of 40 cars to transport VIPs and players throughout the tournament.

Genesis’ brand presence will be visible throughout the course with several display stands, where spectators can experience Genesis vehicles, including the G70, G80, GV70, and GV80. Visitors may schedule a test drive and speak to a Genesis representative to learn more about the Genesis lineup. Fans will also have an opportunity to immerse themselves in the sport through golf simulator challenges and win exclusive gifts. The first player to ace the 17th hole will receive a G70 Shooting Brake, which can also be seen on the Genesis hole-in-one stand.

The Abu Dhabi HSBC Championship is the first Rolex Series event of the 2023 DP World Tour Season, with the Genesis Scottish Open being the third, adding to the growing excitement for this season.

Ever since the brand’s inception, Genesis has taken a keen interest in golf. Genesis’ commitment to golf stems from the shared ideals of respect, integrity and excellence. The brand’s global golf platform currently includes three title sponsored tournaments and two vehicle sponsorships. Genesis uses its involvement with golf as a way to meaningfully engage with fans, players, caddies, and partners on the global level.
Juan Manuel
the authorJuan Manuel
Track racing, competing, it's in my blood. It's part of me, it's part of my life; I have been doing it all my life and it stands out above everything else.