Gargash Group launches the all-new GAC EMPOW

A New Legacy Unfolds for Gargash Group with Launch of the All-New GAC EMPOW
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  • EMPOW, the Sporty Sedan by GAC Motor makes debut in UAE and Middle East Market
  • Customers can expect an exhilarating drive packed with advanced smart features, stunning racecar design and ultimate handling
  • GAC Motor was the first ever Chinese brand to take part in the Gumball 3000, the world’s most extravagant car rally

 Abu Dhabi-UAE, 21 December 2022: Gargash Group, one of the largest distributors of luxury performance-oriented cars in the UAE, today unveiled the all-new GAC EMPOW at an invite-only event held at the Yas Marina Circuit, where attendees got up close and personal with the new model.

The all-new EMPOW continues on GAC Motor’s tradition and is built to deliver an exhilarating drive packed with advanced smart features, stunning racecar design and ultimate handling. Ushering a new chapter of the modern and sporty sedan with an iconic wider and lower stance coupled with its racecar-style exhaust sound, the new model takes on GAC Motor’s revolutionary technology and boasts a refreshing and trendy design and dynamic exterior. GAC Motor has chosen UAE to be the first market in the Middle East to showcase the EMPOW due to its strategic importance within the region.

Comprising a 1.5TGDI engine, EMPOW brings users a stronger sporty, youthful vibe, and is equipped with a central console screen, wireless phone charging, the L2 ADAS feature—making it much more advanced in terms of technology, innovation and smart driving experience as compared to its competitors in the segment.  GAC Motor seeks a presence in this sporty sedan segment and EMPOW delivers it in style with 177 max horsepower & 270 Nm torque delivering strong power coupled with superb handling.

Shehab Gargash, MD & Group CEO of Gargash Group stated: “Our strategic partnership with GAC Motor is an important milestone for us and is very much in line with our growth strategy. Since our inception, our core goal has been to create outstanding experiences for customers, and by joining forces with a brand like GAC Motor that has inspired monumental change in the market over the years, we’ve been able to move forward at a rapid pace. We stand by GAC’s decision to host the Middle East debut of the EMPOW in the UAE and believe it’s the ideal market to introduce this new sporty sedan, which will surely create waves and take the nation by storm.”  

For his part, Zeng Hebin, General Manager of GAC Motor International, said: “We are very pleased to collaborate with our long-standing partner Gargash Group, an industry expert, to offer UAE residents the dynamic EMPOW. Customers will find it a delight to own one, as it is a comfortable yet stylish car that will meet most transport needs. Over the past few years, we’ve been working on making a mark in this product segment and with the opportunities that the UAE market holds, we’re confident that we’ll be able to meet our targets by exceeding customer expectations.”  

Morgan Sunderland, General Manager at Gargash Motors, said: “GAC Motor is one of the leading automobile brands in its segment and we’re pleased to represent them in the UAE. With the new EMPOW model, we look forward to elevating GAC Motor’s position as the definitive choice for customers and taking our partnership to new heights. The EMPOW is a top-of the class sport sedan which matches its on-road performance with its comfort and convenience.”

At the event, attendees were treated to a surprise drive around the Yas Marina Circuit in the EMPOW, which was showcased at the Gumball 3000, one of the most extravagant rallies in the world. Notably, GAC Motor was the first ever Chinese brand to take part in the Gumball 3000—highlighting GAC Motor’s prominence across the world.

Currently, the EMPOW is available in five iconic colours including Classy Black, Moon Grey, Ivory White, Glossy Fighter Green and Matte Fighter Green. Test drives and bookings are open from early 2023 at Gargash Motors’ GAC Motor showrooms across Dubai & Abu Dhabi.