Imagine cruising through AlUla’s ancient sandstone canyons, past UNESCO-listed Nabataean tombs, and toward the iconic Elephant Rock, all from the plush interior of a Jeep SUV.
Jeep, the legendary brand synonymous with adventure, takes center stage in this bespoke experience. At Cloud 7 AlUla, a fleet of Grand Wagoneer SUVs awaits, blending premium luxury with rugged off-road prowess. These vehicles are perfect for navigating AlUla’s dramatic landscapes while offering guests a refined ride, complete with cutting-edge tech and spacious interiors.
Meanwhile, Dar Tantora The House Hotel, nestled in AlUla’s historic Old Town, provides the 7-seater Grand Cherokee L for VIP guests. This versatile SUV combines Jeep’s iconic design with the space and sophistication needed for family or group adventures.
This collaboration elevates AlUla’s appeal as a luxury adventure destination. Guests can embark on curated excursions, from exploring Hegra’s ancient wonders to marveling at Maraya’s mirrored architecture, all while behind the wheel of Jeep’s finest. The SUVs’ off-road capabilities ensure seamless journeys across AlUla’s vast desert, while their sleek designs align with Kerten Hospitality’s commitment to high-end, sustainable tourism.
“Jeep’s iconic SUVs add a unique dimension to the guest experience,” says Ghena Melhem, Head of Marketing at Petromin Stellantis KSA. “This partnership showcases our vehicles’ versatility while positioning AlUla as a must-visit for adventure seekers.” Aligned with Saudi Vision 2030, the initiative promotes the Kingdom as a global tourism hub, with Jeep leading the charge in style.
Whether you’re a history buff or a thrill-seeker, Jeep and Kerten Hospitality invite you to discover AlUla’s timeless beauty from the driver’s seat of a Grand Wagoneer or Grand Cherokee L.
Book your stay at Cloud 7 AlUla or Dar Tantora and let Jeep redefine desert luxury.
Jeep and Kerten Hospitality
Thanks to a dynamic partnership between Kerten Hospitality, Jeep, and Petromin KSA, announced on April 28, 2025, guests at two of AlUla’s premier properties—Cloud 7 AlUla and Dar Tantora The House Hotel—can now explore Saudi Arabia’s historic desert in unmatched style and comfort.
Jeep, the legendary brand synonymous with adventure, takes center stage in this bespoke experience. At Cloud 7 AlUla, a fleet of Grand Wagoneer SUVs awaits, blending premium luxury with rugged off-road prowess. These vehicles are perfect for navigating AlUla’s dramatic landscapes while offering guests a refined ride, complete with cutting-edge tech and spacious interiors.
Meanwhile, Dar Tantora The House Hotel, nestled in AlUla’s historic Old Town, provides the 7-seater Grand Cherokee L for VIP guests. This versatile SUV combines Jeep’s iconic design with the space and sophistication needed for family or group adventures.
This collaboration elevates AlUla’s appeal as a luxury adventure destination. Guests can embark on curated excursions, from exploring Hegra’s ancient wonders to marveling at Maraya’s mirrored architecture, all while behind the wheel of Jeep’s finest. The SUVs’ off-road capabilities ensure seamless journeys across AlUla’s vast desert, while their sleek designs align with Kerten Hospitality’s commitment to high-end, sustainable tourism.
“Jeep’s iconic SUVs add a unique dimension to the guest experience,” says Ghena Melhem, Head of Marketing at Petromin Stellantis KSA. “This partnership showcases our vehicles’ versatility while positioning AlUla as a must-visit for adventure seekers.” Aligned with Saudi Vision 2030, the initiative promotes the Kingdom as a global tourism hub, with Jeep leading the charge in style.
Whether you’re a history buff or a thrill-seeker, Jeep and Kerten Hospitality invite you to discover AlUla’s timeless beauty from the driver’s seat of a Grand Wagoneer or Grand Cherokee L.
Book your stay at Cloud 7 AlUla or Dar Tantora and let Jeep redefine desert luxury.