For Ferrari owners who cherish the art of personalization, the brand’s latest offerings bring a fresh layer of sophistication to the Purosangue SUV.
Unveiled at Casa Ferrari Abu Dhabi during the 2025 Formula One Grand Prix weekend, two new packages draw inspiration from the region’s rich heritage. These additions to the Ferrari Personalisation Programme celebrate the 30th anniversary of Ferrari in the Middle East, echoing the ME30 Collection from 2024.
The entry-level Package 1 transforms both exterior and interior accents with Arabian Golden Sheen, a bespoke hue developed for the ME30 celebration. This warm, radiant finish adorns the exterior dreamlines, gearbox paddles, steering wheel livery, and the iconic cancelletto badge.
Inside, it appears as metallic-gold embroidery on the Prancing Horse emblem, along with stitching and carpets, creating a seamless flow of elegance that resonates with owners seeking subtle yet striking details.
For those desiring even greater distinction, Package 2 builds exclusively on Level 1. It introduces a groundbreaking interior material: carbon fiber woven with gold thread. Crafted specifically for the Middle East, this finish marries the Purosangue’s lightweight performance engineering with threads of regional artistry, offering a tactile reminder of Ferrari’s innovative spirit tailored to its Middle Eastern community.
Complementing these packages, owners gain entry to six exterior colors debuted in the ME30 Collection, each evoking the Gulf’s diverse landscapes. Pearl White Sheen honors the UAE’s pearl-diving legacy with its luminous glow. Emerald Green Sheen nods to Saudi Arabia’s verdant oases and themes of renewal. Brown Sand Sheen captures Kuwait’s desert warmth and depth. Maroon Sheen reflects Qatar’s resilient national character. Night Sky Sheen mirrors Bahrain’s starry elegance, and Blue Waters Sheen embodies Oman’s serene coastlines.
This reveal unfolded at Casa Ferrari Abu Dhabi, a villa-inspired haven that serves as the heartbeat of the local Ferraristi world. During the Grand Prix from December 5 to 7, it became a gathering point where passion for the Prancing Horse meets shared heritage.
For Purosangue owners, these packages are more than customizations; they are a bridge to Ferrari’s enduring bond with the region, inviting you to craft a vehicle as unique as your drive.
Unveiled at Casa Ferrari Abu Dhabi during the 2025 Formula One Grand Prix weekend, two new packages draw inspiration from the region’s rich heritage. These additions to the Ferrari Personalisation Programme celebrate the 30th anniversary of Ferrari in the Middle East, echoing the ME30 Collection from 2024.
Ferrari Purosangue Personalisation Package
Starting with model year 2027 production in June or July 2026, every Purosangue client in the region can access these options, blending global performance with local identity.The entry-level Package 1 transforms both exterior and interior accents with Arabian Golden Sheen, a bespoke hue developed for the ME30 celebration. This warm, radiant finish adorns the exterior dreamlines, gearbox paddles, steering wheel livery, and the iconic cancelletto badge.
Inside, it appears as metallic-gold embroidery on the Prancing Horse emblem, along with stitching and carpets, creating a seamless flow of elegance that resonates with owners seeking subtle yet striking details.
For those desiring even greater distinction, Package 2 builds exclusively on Level 1. It introduces a groundbreaking interior material: carbon fiber woven with gold thread. Crafted specifically for the Middle East, this finish marries the Purosangue’s lightweight performance engineering with threads of regional artistry, offering a tactile reminder of Ferrari’s innovative spirit tailored to its Middle Eastern community.
Complementing these packages, owners gain entry to six exterior colors debuted in the ME30 Collection, each evoking the Gulf’s diverse landscapes. Pearl White Sheen honors the UAE’s pearl-diving legacy with its luminous glow. Emerald Green Sheen nods to Saudi Arabia’s verdant oases and themes of renewal. Brown Sand Sheen captures Kuwait’s desert warmth and depth. Maroon Sheen reflects Qatar’s resilient national character. Night Sky Sheen mirrors Bahrain’s starry elegance, and Blue Waters Sheen embodies Oman’s serene coastlines.
This reveal unfolded at Casa Ferrari Abu Dhabi, a villa-inspired haven that serves as the heartbeat of the local Ferraristi world. During the Grand Prix from December 5 to 7, it became a gathering point where passion for the Prancing Horse meets shared heritage.
For Purosangue owners, these packages are more than customizations; they are a bridge to Ferrari’s enduring bond with the region, inviting you to craft a vehicle as unique as your drive.
