In a move that’s got sports fans and car enthusiasts buzzing, Audi has just slammed dunked its way into the world of professional basketball. Through its local distributor Al Nabooda Automobiles, the luxury automaker has inked a three-season deal as the Official Automotive Partner for Dubai Basketball. This isn’t just about slapping logos on jerseys, it’s a full-court press of performance, precision, and community vibes that’s set to rev up the UAE’s hoops scene.
Picture this: the sleek space transformed into a mini basketball court, complete with an engaging shoot-out game between Dubai Basketball’s Co-CEOs Dejan Kamenjašević and Nick Oakley, and Al Nabooda execs Victor Dalmau (COO) and Jan Scheidgen (General Manager of Audi). After some friendly competition, they sealed the deal with a contract signing, jersey swap, and even an official ball autograph session. Talk about starting strong!
Under the hood of this collab, Audi is providing some serious horsepower. They’ll supply a fleet of over 50 vehicles, including top models like the Q5, Q7, and Q8, to keep the Dubai Basketball team and its Academy rolling smoothly on and off the court.
Expect brand activations throughout the season that blend Audi’s signature sophistication with the thrill of the game. It’s all about shared values: ambition, excellence, and pushing boundaries—much like Audi’s engineering prowess meeting Dubai Basketball’s meteoric rise.
Speaking of which, Dubai Basketball is no underdog story. Fresh off a historic debut in the ABA League where they charged straight to the playoff semi-finals, the team has snagged a spot in the expanded EuroLeague for 2025/26. The league’s bumping up from 18 to 20 teams, and Dubai’s entry is turning heads globally. In their first year, they drew nearly 80,000 fans to Coca-Cola Arena, proving basketball’s got real traction in the region. Now, they’re geared up to host powerhouse clubs and elevate the sport across the UAE and beyond.
K. Rajaram, CEO of Al Nabooda Automobiles, nailed the excitement: “We are proud to partner with Dubai Basketball, a team that reflects ambition, passion, and excellence, values that resonate deeply at Audi. By providing the team with Audi cars, we are committed to supporting their journey on and off the court, and we look forward to an exciting season ahead.”
Echoing that, Nick Oakley, Co-CEO of Dubai Basketball, added: “We’re excited to share that Dubai Basketball is teaming up with Audi as an Official Partner, a partnership that kicks off a brand new chapter and brings world-class competition right here to Dubai. For both of us, this is bigger than basketball. It’s about creating stories, building a home for our community, our culture, and our fans. With Audi alongside us, we’re ready for an unforgettable season and we want everyone in Dubai to be part of it.”
The action tips off on September 30, 2025, at 8:00 PM, with Dubai Basketball facing off against Serbian titans Partizan Mozzart Bet at Coca-Cola Arena. It’s the perfect opener for what promises to be a high-octane season. Check the full schedule at dubaibasketball.com/schedule and get ready—Dubai’s basketball revolution is accelerating, courtesy of Audi’s premium drive.
Dubai Basketball and Aud
The partnership dropped like a buzzer-beater at a flashy signing ceremony held at the Audi Progressive Retail showroom in Dubai.Picture this: the sleek space transformed into a mini basketball court, complete with an engaging shoot-out game between Dubai Basketball’s Co-CEOs Dejan Kamenjašević and Nick Oakley, and Al Nabooda execs Victor Dalmau (COO) and Jan Scheidgen (General Manager of Audi). After some friendly competition, they sealed the deal with a contract signing, jersey swap, and even an official ball autograph session. Talk about starting strong!
Under the hood of this collab, Audi is providing some serious horsepower. They’ll supply a fleet of over 50 vehicles, including top models like the Q5, Q7, and Q8, to keep the Dubai Basketball team and its Academy rolling smoothly on and off the court.
Expect brand activations throughout the season that blend Audi’s signature sophistication with the thrill of the game. It’s all about shared values: ambition, excellence, and pushing boundaries—much like Audi’s engineering prowess meeting Dubai Basketball’s meteoric rise.
Speaking of which, Dubai Basketball is no underdog story. Fresh off a historic debut in the ABA League where they charged straight to the playoff semi-finals, the team has snagged a spot in the expanded EuroLeague for 2025/26. The league’s bumping up from 18 to 20 teams, and Dubai’s entry is turning heads globally. In their first year, they drew nearly 80,000 fans to Coca-Cola Arena, proving basketball’s got real traction in the region. Now, they’re geared up to host powerhouse clubs and elevate the sport across the UAE and beyond.
K. Rajaram, CEO of Al Nabooda Automobiles, nailed the excitement: “We are proud to partner with Dubai Basketball, a team that reflects ambition, passion, and excellence, values that resonate deeply at Audi. By providing the team with Audi cars, we are committed to supporting their journey on and off the court, and we look forward to an exciting season ahead.”
Echoing that, Nick Oakley, Co-CEO of Dubai Basketball, added: “We’re excited to share that Dubai Basketball is teaming up with Audi as an Official Partner, a partnership that kicks off a brand new chapter and brings world-class competition right here to Dubai. For both of us, this is bigger than basketball. It’s about creating stories, building a home for our community, our culture, and our fans. With Audi alongside us, we’re ready for an unforgettable season and we want everyone in Dubai to be part of it.”
The action tips off on September 30, 2025, at 8:00 PM, with Dubai Basketball facing off against Serbian titans Partizan Mozzart Bet at Coca-Cola Arena. It’s the perfect opener for what promises to be a high-octane season. Check the full schedule at dubaibasketball.com/schedule and get ready—Dubai’s basketball revolution is accelerating, courtesy of Audi’s premium drive.
