Audi, Al Nabooda Automobiles has opened its state-of-the-art showroom in Dubai, introducing the region’s first Audi progressive retail concept.
The three-story facility integrates advanced technology and thoughtful design to enhance the customer experience, offering a seamless journey through digital touchpoints and intuitive services.
The showroom showcases Audi’s full range, including sedans, SUVs, Audi Sport models, pre-owned vehicles, and the electric e-tron lineup. Highlighting the brand’s heritage and innovation, the opening featured classic Audi models like the Quattro and RS2, alongside regional debuts of the Audi A6 e-tron and the latest Audi Q5.
K. Rajaram, CEO of Al Nabooda Automobiles, stated, “This showroom redefines automotive retail in the region, blending luxury, innovation, and customer focus. It reflects our strong partnership with Audi and Dubai’s role in the brand’s global vision.”
The facility reinforces Audi’s commitment to advancing automotive retail, combining its legacy with a forward-looking approach, and solidifying Dubai’s status as a hub for premium automotive experiences.
The three-story facility integrates advanced technology and thoughtful design to enhance the customer experience, offering a seamless journey through digital touchpoints and intuitive services.
Audi Dubai Showroom
The launch event welcomed Audi AG executives, including Marco Schubert, Member of the Executive Board for Sales and Marketing, and René Koneberg, Managing Director of Audi Middle East, alongside Al Nabooda Automobiles’ leadership, local partners, and media.
The showroom showcases Audi’s full range, including sedans, SUVs, Audi Sport models, pre-owned vehicles, and the electric e-tron lineup. Highlighting the brand’s heritage and innovation, the opening featured classic Audi models like the Quattro and RS2, alongside regional debuts of the Audi A6 e-tron and the latest Audi Q5.
K. Rajaram, CEO of Al Nabooda Automobiles, stated, “This showroom redefines automotive retail in the region, blending luxury, innovation, and customer focus. It reflects our strong partnership with Audi and Dubai’s role in the brand’s global vision.”
The facility reinforces Audi’s commitment to advancing automotive retail, combining its legacy with a forward-looking approach, and solidifying Dubai’s status as a hub for premium automotive experiences.
