Arabian Automobiles, the flagship company of the AW Rostamani Group, the official dealer for Nissan in Dubai, Sharjah and the Northern Emirates, is inviting customers in the UAE to be part of a new digital initiative, ‘Nas Nissan’ (that translates to ‘People of Nissan’), underlining a series of inspiring stories and experiences that will be shared on the brand’s digital platforms throughout the year.
The Nissan line-up of cars caters to drivers from all walks of life, from those who tend to their families to those who traverse the UAE’s most challenging terrains in search of the next adventure. Arabian Automobiles is encouraging UAE nationals and expatriates to share their exciting stories as part of the ‘Nas Nissan’ initiative, including the rich heritage of the Patrol, the Patrol Super Safari capabilities and the thrill of driving a GT-R. Each submission will stand as a testament to the affinity that owners have towards their Nissan.
Owners from across the UAE are invited to share their photos and memorable stories using the hashtag #NasNissan on Instagram. Entrants stand the opportunity to be featured as part of a weekly series on the official @NissanMiddleEast and @nissandxb Instagram page.
Introducing the first story of the campaign, Mohamed Al Maflahi, resident of the UAE and owner of a Patrol Super Safari, said: “The love for Nissan is inherited from our fathers, and it will be passed on to our children. The love for sand and the desert lies in our blood, and this love is linked with Nissan.”
Arabian Automobiles Nissan has nurtured a legacy in the UAE that dates back to more than 50 years when the first Patrol was introduced, which has since become an integral part of the nation’s cultural fabric. Since then, the company has continuously expanded Nissan’s influence through a line-up that includes the Patrol, Pathfinder, GT-R, Maxima, Altima, X-Trail, X-Terra and Sunny.
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