Dubai, UAE: 23 March 2021 – Ali & Sons, exclusive importer and distributor for SKODA in the United Arab Emirates, is strengthening its investment in the iconic European automotive brand on the back of 35% growth in 2020. There are two new and upgraded SKODA showrooms and facilities in Abu Dhabi and Dubai Four new models have been lined-up for launch in 2021 – Scala, Kamiq, Karoq, and the all-new Octavia – to address the needs of all motoring enthusiasts in the UAE. Following the introduction of Scala and Kamiq in Q1 2021, SKODA is preparing the launch of two new models, Karoq and Octavia, in the market in time for the Holy Month of Ramadan. SKODA by then will have its range increased to seven models in the UAE, to establish presence in more segments and bring consumers additional choice. All SKODA models available in the UAE are ‘Simply Clever’ and feature a range of innovations designed to make routine and periodic experiences enjoyable, and carry forward the brand’s strong heritage, passion for design and technology, and positioning as a lifestyle companion. Globally, SKODA AUTO delivered a total of 1,004,800 vehicles to customers in 2020, surpassing the one-million-delivery mark for the seventh year in a row.