Al Tayer Motors has been appointed Kia’s exclusive importer and distributor in the UAE, with Premier Motors taking charge of the brand in Abu Dhabi and Al Ain.
Fingers Crossed, Kia is entering a new era in the UAE.
The brand has appointed Al Tayer Motors as its exclusive importer and distributor across the country, while Premier Motors will represent Kia in Abu Dhabi and Al Ain. The move brings a major change to Kia’s retail and after-sales operations as the brand prepares for its next phase of growth in the UAE.
Under the new arrangement, Al Tayer Motors will oversee Kia sales, servicing, parts and after-sales operations across Dubai and the Northern Emirates. Premier Motors will handle the same responsibilities in Abu Dhabi and Al Ain.
For Kia customers, the most important part is that business continues as usual.
Existing warranties, service agreements and after-sales commitments will remain valid and will be fully honoured by Al Tayer Motors and Premier Motors.
“We are proud to welcome Kia customers to the Al Tayer Motors and Premier Motors family,” said Saeed Humaid Al Tayer, Managing Director, Al Tayer Motors.
“Kia has built a strong reputation and loyal customer base in the country over many years. We look forward to building further on that foundation to deliver the exceptional standards of care, service and support that customers expect from a forward-looking, world-class dealership.”
Kia already has one of the most diverse vehicle line-ups in the UAE, covering everything from passenger cars and SUVs to electric vehicles, commercial vehicles and pickup trucks.
The brand is also stepping up its product offensive. Its latest arrival is the PV5, Kia’s new electric van, with more launches planned in the UAE this year.
The UAE is becoming an increasingly important market for electric and next-generation vehicles, and Kia says the new partnership will help strengthen its position while supporting the country’s broader ambitions around innovation and sustainability.
“The appointment of Al Tayer Motors and Premier Motors marks a strategic milestone for Kia in one of the region’s most dynamic markets,” said Hoo Gon Kim, President, Kia Middle East & Africa.
“Their extensive expertise and strong operational capabilities will help strengthen the Kia ownership experience and support our transformation into a leading provider of sustainable mobility solutions.”
Kim also thanked Juma Al Majid Group for its role in building Kia’s presence in the UAE.
“We also extend our sincere gratitude to Juma Al Majid Group for its valued partnership and contribution to Kia’s success in the UAE. The strong foundation they established will support Kia’s next phase of growth.”
Al Tayer Motors will take responsibility for customers in Dubai and the Northern Emirates, while Premier Motors will look after customers in Abu Dhabi and Al Ain. Existing warranties and service agreements will continue to be honoured.
For Kia itself, however, this is more than a change in who sells and services its cars.
With a growing range of electric vehicles, new models such as the PV5 and further launches on the horizon, the new partnership gives Kia a fresh platform to push its UAE ambitions.
The next chapter for Kia in the UAE has officially begun.
Fingers Crossed, Kia is entering a new era in the UAE.
The brand has appointed Al Tayer Motors as its exclusive importer and distributor across the country, while Premier Motors will represent Kia in Abu Dhabi and Al Ain. The move brings a major change to Kia’s retail and after-sales operations as the brand prepares for its next phase of growth in the UAE.
Under the new arrangement, Al Tayer Motors will oversee Kia sales, servicing, parts and after-sales operations across Dubai and the Northern Emirates. Premier Motors will handle the same responsibilities in Abu Dhabi and Al Ain.
For Kia customers, the most important part is that business continues as usual.
Existing warranties, service agreements and after-sales commitments will remain valid and will be fully honoured by Al Tayer Motors and Premier Motors.
A new chapter for Kia in the UAE
The appointment brings Kia together with two of the UAE’s established automotive players, with customer experience, innovation and long-term growth at the heart of the partnership.“We are proud to welcome Kia customers to the Al Tayer Motors and Premier Motors family,” said Saeed Humaid Al Tayer, Managing Director, Al Tayer Motors.
“Kia has built a strong reputation and loyal customer base in the country over many years. We look forward to building further on that foundation to deliver the exceptional standards of care, service and support that customers expect from a forward-looking, world-class dealership.”
Kia already has one of the most diverse vehicle line-ups in the UAE, covering everything from passenger cars and SUVs to electric vehicles, commercial vehicles and pickup trucks.
The brand is also stepping up its product offensive. Its latest arrival is the PV5, Kia’s new electric van, with more launches planned in the UAE this year.
Kia doubles down on electrification
The change in distributor comes at an important time for Kia as it accelerates its transition towards electrification and sustainable mobility.The UAE is becoming an increasingly important market for electric and next-generation vehicles, and Kia says the new partnership will help strengthen its position while supporting the country’s broader ambitions around innovation and sustainability.
“The appointment of Al Tayer Motors and Premier Motors marks a strategic milestone for Kia in one of the region’s most dynamic markets,” said Hoo Gon Kim, President, Kia Middle East & Africa.
“Their extensive expertise and strong operational capabilities will help strengthen the Kia ownership experience and support our transformation into a leading provider of sustainable mobility solutions.”
Kim also thanked Juma Al Majid Group for its role in building Kia’s presence in the UAE.
“We also extend our sincere gratitude to Juma Al Majid Group for its valued partnership and contribution to Kia’s success in the UAE. The strong foundation they established will support Kia’s next phase of growth.”
What this means for Kia owners
For existing Kia owners, the distributor change should not mean a disruption to ownership or after-sales support.Al Tayer Motors will take responsibility for customers in Dubai and the Northern Emirates, while Premier Motors will look after customers in Abu Dhabi and Al Ain. Existing warranties and service agreements will continue to be honoured.
For Kia itself, however, this is more than a change in who sells and services its cars.
With a growing range of electric vehicles, new models such as the PV5 and further launches on the horizon, the new partnership gives Kia a fresh platform to push its UAE ambitions.
The next chapter for Kia in the UAE has officially begun.
