Al Masaood celebrates 20 years of the Nissan X-TRAIL

Al Masaood Automobiles Celebrates the Journey of the Nissan X-TRAIL in the Middle East

Abu Dhabi, December 28, 2022: Al Masaood Automobiles and Nissan, with its X-TRAIL, have catered to the needs and expectations of SUV enthusiasts in keeping with their commitment to provide customers with innovative and performance-driven products and services. As the Nissan X-TRAIL celebrates 20 years in the Middle East, let’s look back at the decades-long journey of this benchmark-setting SUV and its reputation as an ideal travel companion.

Since its introduction in 2001, the Nissan X-TRAIL has been one of the best-selling vehicles in the market’s largest SUV segment, with a focus on providing comfort, technology, and safety. This ground-breaking model’s design strikes a delicate balance between road and trail, conveying sophistication and strength. The ALL MODE 4WD system was designed for a secure and relaxed driving experience on all terrains. This technology, which was built on the same ideas as the system used in the Nissan Skyline GTR, was the first electrical four-wheel drive system in small 4×4 vehicles.

The second-generation X-TRAIL, debuted in 2007, brought a fresh perspective to the small utility market and was aimed at changing the perception of compact SUVs among young customers. This brand-new model, which was built on the strengths of its predecessor, was acknowledged as having the most cutting-edge 4×4 technology available anywhere in the world. By fusing genuine 4×4 beauty with true outdoor performance, this model served as the ultimate small SUV for individuals who lead active and adventurous lives. This was supplemented by superb handling, excellent off-road prowess, and a versatile yet innovative interior space.

Making its introduction in 2014, the third-generation X-TRAIL retained the previous model’s capacity to drive anywhere while adding a variety of comforts to redefine what customers expected from a compact SUV. The third-generation X-TRAIL pioneered several innovative safety and technological features through the Nissan Intelligent Mobility and NissanConnect navigation systems. Furthermore, the SUV was designed for families and was the first to provide a 7-seater edition, as well as a revamped crossover design. With over three million units sold globally, this model cemented the X-TRAIL’s position as the World’s Best-Selling SUV in its segment.

The all-new X-TRAIL is among Nissan’s most technologically advanced SUV to date, and it represents one of the company’s most extensive model redesigns in history. Its elevated premium look is a real representation of its ethos, which is adaptable and adventurous without sacrificing comfort. The brand-new fourth generation Nissan X-TRAIL, which was launched globally last year, has already captured the interest of SUV enthusiasts in the region with its elevated, luxury style that is a genuine representation of the Nissan spirit – versatile and adventurous – with no compromise on comfort. The X-TRAIL strengthens Nissan’s already strong SUV lineup in the Middle East in line with the Nissan NEXT transformational plan announced in 2020. The line-up, which also includes KICKS, X-Terra, Pathfinder, Patrol, Patrol NISMO and Patrol Super Safari, aims to address the needs and expectations of varied customer groups.

Commenting on the journey of Nissan X-TRAIL in the Middle East, Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles, said: “The Nissan X-TRAIL has been a favorite of our Abu Dhabi customers in its segment since its inception around two decades ago. The all-new model raises the bar for other SUVs in this class with performance-driven aesthetics, class-leading technology, and an exciting driving experience on all terrains. It features an amazing array of smart technology for safety, entertainment, and performance. As one of the leading distributors of Nissan in the region, we have continuously delivered upon our commitment to provide an exceptional ownership experience throughout the customer’s journey with us.”

Al Masaood Automobiles has been the authorised distributor of Nissan in Abu Dhabi, Al Ain, and the Western Region for more than 38 years, offering a complete range of the brand’s most reliable 4×4, luxury, and passenger vehicles.