Dubai, UAE, March, 2023: After opening an important new chapter in the motorsports heritage of Toyota by launching the UAE’s first Toyota Motorsport Academy, Al-Futtaim Toyota have now reached a new milestone by launching the UAE’s first home-grown motorsports reality TV show with the Toyota Motorsport Academy to be streamed on Shahid, the region’s biggest Arabic-language streaming platform.
The Motorsport TV Series
Throughout Ramadan, audiences in the UAE can now sit back on their couch and catch all the high-octane thrills from the UAE’s first motorsport academy with weekly episodes. The first of the nine episodes will air on Tuesday, 4th April, with the finale spread over two episodes going live at the end of May 2023.
Across the nine episodes, audiences can expect a range of motorsport emotions, right from the hardcore try-outs to the intense off-road training and the finals.
See all the heart-racing action and drama from Al-Futtaim Toyota’s hunt to discover the next big talent in the UAE, where 150 participants were put through driving, media, and fitness challenges in a bid to win the coveted crown of the Al-Futtaim Toyota Gazoo Racing Off-Road Ambassador for 2023.
The programme initially received an incredible 1200 applications, shortlisted to the top 150 with participation from 13 different nationalities, with a strong showing from UAE nationals and women racers – a remarkable achievement for the 2023 edition of the Academy.
Learn more: https://www.toyota.ae/en/motorsports/academy/
A Proud Motorsport Heritage
Globally Toyota has an illustrious motorsport history spanning five decades of successful participations in the World Rally Championship, Formula One, FIA Cross Country World Cup and the 24 Hours of Le Mans. From the championship-winning Toyota Yaris GR WRC to the Toyota Hilux that has enjoyed huge success in the Dakar Rally, Abu Dhabi Desert Challenge and the Dubai Baja, Toyota vehicles have championed the spirit of motorsport at the highest level, both on and off the road.
The Toyota Motorsport Academy continues this proud tradition by offering the UAE’s motorsport community a chance to hone their skills and become serious contenders within the arena.
On the final episode on May 9th, the winner will be revealed as the Toyota UAE Gazoo Racing Ambassador for the year 2023, taking the keys to their mighty Toyota Hilux GR S high-performance off-road pickup to drive for one year. They will also enjoy an all-expenses-paid trip to a global racing event where Toyota is competing, and a once-in-a-lifetime chance to participate in the FIA Cross Country Challenge!