Taking place at the Intercontinental Hotel in Dubai Festial City, guests were treated to an introduction of the Polestar brand, which represents pure, progressive performance, and an unveiling of the market-leading premium electric Polestar 2. Polestar 2 brings avant-garde design and a unique ownership experience to the premium compact electric segment, with a 100% vegan interior as standard, segment-leading technology and impressive performance. The Polestar 2 delivers minimalist design, powerful electric performance, and a completely new driving experience.
Speaking at the event, Paul Willis, President, Al-Futtaim Automotive said: “Polestar is a performance luxury car brand committed to sustainability and improving the society we live in using design and technology to accelerate the shift to sustainable electric mobility. It is progressing to deliver a climate neutral car by 2030 and be a climate neutral company by 2040. Polestar is a perfect fit for the UAE whose leadership have announced the strategic target of Net Zero emissions by 2050. Al-Futtaim is proud to partner with Polestar and build towards this great country’s strategic vision.”
Thanks to its constantly growing portfolio, comprising some of the world’s most-recognised and widely respected automotive brands, Al-Futtaim Automotive is a one-stop shop that meets the holistic B2C and B2B needs of its customers.
Nils Mösko, Head of Strategy and Business Development at Polestar said: “Everything about Polestar is different, but stays relevant for a fast-changing world. Our commitment to produce a climate neutral car by 2030 will require an uncompromising approach to both design and technology. This attitude – where shortcuts and excuses have no room – defines our DNA, together with passion and emotion. We are dedicated to our ambition and we believe Al-Futtaim is the perfect partner for ensuring we enjoy great success here in the UAE.”
The Polestar 2 can be purchased through a new customer buying experience that is online through a simplified, 100% digital process, making it omnichannel and customer friendly. The first Polestar Destination – a large-scale Polestar retail format – in the UAE is planned to open to the public in Dubai later in 2022.
Al-Futtaim Automotive is one of five divisions within the Al-Futtaim Group, which provides quality products and services that enrich people’s lives and aspirations each and every day.