2020 Mazda CX-30 launched in the UAE

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The new Mazda CX-30 is the second production model to adopt the latest evolution of Mazda’s Kodo design philosophy – artful design which is deeply rooted in traditional Japanese aesthetics. The honing of every element according to the ‘less is more’ principle has created unprecedentedly clean, beautiful surfaces and brought an entirely original form to the compact crossover SUV segment.

The Mazda Vision Coupe concept model introduced in 2017 embodied this more sophisticated design language through finely honed, minimalist styling: its elegantly restrained body form generating a delicate play of light and reflections that change over time to create styling with a natural, dynamic feel.

Styling Concept

The Mazda CX-30 was developed to mimic this ‘Sleek and Bold’ design concept with exterior styling that exudes the supple and flowing elegance of a coupe combined with the toughness of an SUV. As beneath a sleek upper body with the streamlined silhouette of a coupe, the black cladding to the lower body creates an impression of stability, ruggedness and power appropriate to an SUV.

The styling is controlled by a new design expression: ‘Charge and Release’. This style was derived from the brushwork used in Japanese calligraphy and developed to integrate the three key factors of the evolved Kodo design theme: Yohaku, the beauty of empty space; Sori, curves with poise and balance; and Utsuroi, the play of light and shade.

In particular, Sori is clearly embodied in the arc of the shoulder running from the front wing to the rear wheel, giving a sense of speed and vitality. Utsuroi may be seen in the body surfaces beneath the shoulder line, which reflect the surroundings in an S shape that changes as the car moves. These expressions of body form finally come together in a single undulation at the rear where they diffuse. By eschewing character lines in favour of the movement of surfaces, the Mazda CX-30 achieves styling with both the beauty of a work of art and a powerful sense of dynamism.

The front styling conveys a refined, yet bold personality. Mazda’s signature wing takes on a sharper and deeper form that combines with the solid, sculpted contours of the front bumper to achieve a composition strongly suggestive of forward motion. The size and pattern of the radiator grille’s triangular motif are tightly controlled to show rich variations according to the viewing angle and changes in light.

From the back, the rear wings stand proud from the tapered rear cabin and the tailgate has a correspondingly narrowed arch shape. In combination, this creates a sensuously powerful rear form akin to the wide, dynamic stance of a sports car.

Body Colors

Eight body colors are available on the CX-30 in UAE – Machine Grey Metallic, Soul Red Crystal Metallic, Polymetal Grey Metallic, Snowflake White Pearl Mica, Jet Black Mica, Deep Crystal Blue Mica, Titanium Flash Mica and Sonic Silver Metallic.

The Mazda CX-30 is currently offered with 18-inch alloy wheels.

Slotting into the Mazda SUV range between the CX-3 and CX-5, the CX-30 enters a new segment for Mazda. 4,395mm long, 1,795mm wide and 1,540mm high with a 2,655mm wheelbase.

Mazda CX-30 Interior  

Driver focused interior

The Mazda CX-30’s cockpit is symmetrical and firmly centered on the driver, with all three dials in the instrument cluster and the centre display correctly angled towards the driving position for optimum visibility and ease of operation with minimum distraction. The upper area of the dashboard features a secondary, wing-shaped hood. Running horizontally from the top of the dials into the door trim on the passenger side and finished with high quality stitching and metallic accents, it gives the cockpit a more expansive feel.

The design of the Mazda CX-30’s cabin is based on Mazda’s human-centered design philosophy, and traditional Japanese architecture. The basic layout combines a snug and condensed cockpit area for the driver, and a clean, airy open space around the front passenger.

Mazda CX-30

A wide floor console groups the gear lever, cup holders and Multimedia Commander controller forward in a ‘control area’ close to the driver for convenient, ergonomically easy operation, while the gently curved knee rests and arm rest behind create a warm, contrasting atmosphere.

For the driver, the CX-30 delivers on the ‘Jinba Ittai’ car and driver as one ethos you’d expect from Mazda, with a cabin design that provides an ideal driving position for occupants of all sizes. The steering wheel’s 45mm tilt and 70mm telescopic range enables precise adjustment of the driving position. In addition, front seat cushion tilt adjustment is fitted as standard to help prevent the occupant’s thighs floating above the cushion (seat angle too low) or placing undue pressure on the thighs (seat angle too high).

Mazda’s engineers also focused on the importance of visibility and people’s subconscious awareness of spatial axes, and their ability to determine distance and speed when moving through a given space. For example, the belt line along the upper section of the door trim and lines of the floor console come close to tracing the path of the lane markers that can be seen through the window. Also, the lines of the dial hood extend forward toward the point at which the lane markers converge, enhancing drivers’ spatial awareness.

The thickness and shape of the A-pillars have been optimized to reduce blind spots; the C-pillar is shaped to provide optimal visibility out of the rear quarter window, while the rear door and quarter windows allow drivers to easily see vehicles positioned diagonally behind the car.

Other examples of this attention to detail include windscreen wipers that constantly adjust their operating angle in fine increments, allowing them to clean right up to the A-pillar and secure visibility near the driver’s side A-pillar. They are also housed beneath the hood to help provide a clear downward view out of the screen, while the washer nozzles are attached to the wiper arms so their spray can be wiped away immediately after application and not interfere with visibility.

The driver was also centre of mind with the design of the interfaces in the CX-30. The standard Color Active Driving Display (Head-Up Display) system, driving dials and central display screen have all been designed to present information in a clear, simple fashion, while the fonts used have been unified to create a pleasing and consistent look. The Mazda CX-30 adopts an 8.8-inch wide-screen centre display, which offers simple, straightforward operation via the intuitive Multimedia Commander controller.

Adopting the recently enhanced Mazda Connect system, drivers of the Mazda CX-30 will benefit from its significantly improved safety and user-friendliness.

When developing the standard audio system, Mazda carried out comprehensive studies into how sounds are transmitted through a car’s cabin. This led to locating the 3L bass speakers in the front cowl sides where low-frequency sound is better reproduced, resulting in a more clearly audible lower register, while 2.5cm tweeters and 8cm midrange units have been positioned on the left and right side garnish, and on the upper section of the front and rear door trim respectively, where the sound is transmitted directly towards the occupant’s ears. This more powerfully and naturally locates the sound’s origin, enhancing both depth and clarity.

For all the delivery of quality materials, generous standard equipment, refinement and driver comfort, Mazda’s engineers did not forget how important practicality is to SUV buyers. This focus on space and comfort resulted in a notably well packaged and versatile interior. Slotting into the range between the CX-3 and CX-5, the CX-30 enters a new market segment for Mazda. With the design goal for overall length set at 4,400mm or less, it fulfils all the requirements of customers who wish to combine the compact, urban-friendly dimensions of the former with the space and practicality of the latter.

Practicality

A generous distance of 740mm between the front seats is 50mm greater than in the Mazda CX-3, and on par with that of the Mazda CX-5. The spacing of the front seats allows for a wide floor console with a refined layout and a large centre armrest. Equally spacious rear seat separation facilitates big rear centre armrest and door armrests, allowing rear seat occupants to enjoy a comfortable, relaxed seating posture.

The space between front and rear seat hip points and a low rear seat hip-point height create ample knee and headroom, enabling taller passengers to occupy the rear seats in comfort. Moreover, the wide spacing of the seats, both fore-aft and laterally, makes it easier for people in the front to turn and face people in the rear.

Despite an SUV-appropriate ground clearance, low seat hip-point heights of 601mm for the front seats and 619mm for those at the rear combine with generous door opening heights to allow for easy entry and exit from the Mazda CX-30. In addition to the generous distance between the front and rear seats and the low rear floor height, the shapes of seat cushions and B-pillars have been optimized to accommodate the movement of passengers during entry and exit. Moreover, side seals have been added to the bottom of the rear doors, preventing occupants from dirtying their clothing when exiting a muddy vehicle.

Luggage capacity is a generous 430 liters, enough to simultaneously accommodate a large, global-standard baby buggy and a carry-on bag. The boot opening width is 1,030mm, while the height of the loading lip is just 731mm, for easy loading and unloading of heavy or bulky cargo. The power operated tailgate features one touch opening and closing for more convenience.

With its combination of quality, premium materials, smart design and practicality the Mazda CX-30 sets new standards for a Mazda SUV cabin.

Madza CX-30 Infotainment

Like the all-new Mazda3, the Mazda CX-30 features the very latest version of Mazda Connect, which combines an 8.8-inch color centre screen controlled by the centrally mounted Multimedia Commander Control. This allows for easy control of all infotainment, settings and connectivity applications, and features significantly improved safety and user-friendliness. For instance, greater hardware processing ability and optimized software reduce the boot-up time for the infotainment screen by half.

Mazda CX-30

Standard equipment

All CX-30’s features Apple CarPlay® plus a color windscreen projected Active Driving Display (Head-Up Display) and a color 7-inch TFT display binnacle as standard. However unlike some rivals, a quick look at the standard equipment tally reveals that the vast majority of interior luxury and practicality equipment.

Audio

The CX-30’s standard 8 speaker audio system has the lower bass speakers in the front cowl sides where low-frequency sound is better reproduced, resulting in a more clearly audible lower register. 2.5cm tweeters and 8cm midrange units have been positioned on the left and right sail garnish, and on the upper section of the front and rear door trim respectively, where the sound is transmitted directly towards the occupant’s ears, un-muddied by reflected sounds. This more powerfully and naturally locates the sound’s origin, enhancing both depth and clarity.

Mazda CX-30 Specs:

Familiar from the recently launched all-new Mazda3, the 2.0-liter Skyactiv-G engine will be all-wheel drive automatic producing 153hp at 6,000rpm and maximum torque of 200Nm at 4,000rpm it features optimized intake port and piston shapes, split fuel injection to deliver higher levels of dynamic performance.

While Mazda is committed to the development of next-generation clean engines, one of the principle points of focus in Mazda’s long-term technology development strategy, Sustainable Zoom-Zoom 2030, is the need to significantly lower CO2 emissions. And the company is committed to reducing its global average ‘Well-to-Wheel’ CO2 emissions to 50% of 2010 levels by 2030, and to 90% by 2050.

As the majority of cars will be fully or partially powered by internal combustion engines for many years to come, improvements made to these engines will have a greater effect on the reduction of total emissions, simply because of the number of vehicles that will benefit from them. Accordingly, Mazda has been looking to significantly reduce CO2 emissions from petrol engines based on the analysis of the control factors given by combustion chemistry and physics.

Driving

Like the all-new Mazda3, the Mazda CX-30 features the very latest Skyactiv-Vehicle Dynamics and Architecture technology to ensure it delivers new standards of handling, refinement and driver engagement for a Mazda SUV.

With its new-generation Skyactiv-Vehicle Architecture, Mazda has focused on a fundamentally human-centered development process in which the basic functions of the company’s Skyactiv technologies have been fine-tuned to ensure that occupants can make use of their natural ability to maintain a feeling of oneness with the car. Over and above the development of individual components such as seats, body, chassis and tyres, Mazda has focused on whole-vehicle coordination, re-allocating functions to create an architecture that works together as a coordinated whole.

Mazda has applied the principles of the human body’s natural balance to the development of the driving position, ensuring that the occupant’s pelvis is supported so as to maintain the spine’s S-shaped curve enabling them to make full use of their balance ability. The seat design supports the upper pelvis to ensure that the entire pelvis is positioned correctly. Moreover, the shape and firmness of the seat envelops the gravity centre of the rib cage – corresponding to the upper section of the S-shaped curve of the spine, helping to keep the spinal column in this position.

In addition, the shape and rigidity of the cushioning provide good support for the thigh bones, creating a structure which allows the user to adjust the angle of each thigh independently, ensuring that the seat can accommodate and adapt to individual differences in physique.

Simultaneously, Mazda has increased the rigidity of individual components in the seats and of the attachment points that transfer forces from the vehicle body. This eliminates any lag between the movements of the sprung mass and those of the seats, ensuring that input energy is transferred smoothly to the occupant’s pelvis. The rigidity of the seats’ internal structure has also been increased to ensure that the load is transmitted more directly from the sprung mass to the occupant’s body.

These changes minimize the movement of the seat relative to the sprung mass; the seat moves together with the sprung mass with no delay and forces are transmitted to the pelvis smoothly. All of which delivers a sense of connection with the car and an oneness with the road.

Targeting the ideal path for transmitting input energy from the ground to the body shell, Mazda has taken the basic Skyactiv-Body model – based on the concept of a ‘straight and continuous’ framework – and fine-tuned it still further. To the ring structures that connect the framework vertically and laterally in previous body shell structures, Mazda has now added front-to-back connections, creating multi-directional ring structures that improve diagonal rigidity.

The front cowl side panel, front and rear damper attachments, and rear door opening have been positioned for maximum effectiveness, based on analysis of energy paths. As a result of this new multi-directional ring structure, the delay in the transmission of input energy to the diagonals stretching from the front to the rear has been reduced by 30% compared to previous body shell structures, with forces now transmitted between all four diagonal corners almost instantly.

This helps maximize the function of the dampers and tyres. By concentrating energy input from the road surface in specific locations and using the damping structure that serves as a buffer material to absorb it, the body effectively reduces vibration that would otherwise cause noise and does so without increasing vehicle weight. The Mazda CX-30 suspension system uses MacPherson struts at the front and a torsion beam setup in the rear. Input energy from the ground is communicated to the body via the suspension.

Traditionally, vehicle architecture has been designed to reduce the magnitude of forces conveyed to the sprung mass. With Skyactiv-Vehicle Architecture, however, Mazda has added a new concept -smoothing out the forces conveyed to the unsprung mass over the time axis- and, based on this, has completely redesigned the allocation of functions among the various components. While the suspension operates in a vertical direction, the suspension arm angle faces downward – in an inverted V shape- at all times, so that the inertial force of the sprung mass pushes the tyres down toward the ground. Meanwhile, the use of a spherical bush ensures that the transmission of energy is perfectly aligned with no slippage, making it easier for the attachment of the suspension arm and link to rotate smoothly.

A more efficient functional arrangement has also been adopted for the tyres. In a radical departure from Mazda’s previous approach, which focused on increasing the vertical stiffness of the tyres, the company has softened the side walls and reduced stiffness. Doing so has allowed Mazda to plan for the adoption of its unique vehicle dynamics control technology, G-Vectoring Control (GVC), right from the initial conceptual stage of platform development, resulting in a more effective functional allocation.

G-Vectoring Control adjusts engine torque in response to steering input in order to control lateral and longitudinal acceleration G-forces in a unified way and smoothly optimize the vertical loading of each tyre during cornering. The latest GVC Plus system is standard on the Mazda CX-30 and it introduces technology that further enhances handling stability by using the brakes to add direct yaw moment control to the conventional engine control of GVC.

As the driver steers out of a corner by returning the steering wheel to the centre position, GVC Plus applies a light braking force to the outer wheels, providing a stabilizing moment that helps restore the vehicle to straight line running. The system realizes consistently smooth transitions between yaw, roll and pitch even under high cornering forces, improving the vehicle’s ability to accurately track sudden steering inputs and exit corners crisply.

In addition to improving handling in emergency collision avoidance manoeuvres, GVC Plus offers a reassuring feeling of control when changing lanes at high speeds on the motorway. When matched to all-wheel drive, the AWD system will maintain the existing front/rear torque distribution to prioritize better turning response through the GVC Plus unit engine torque control. After the initial turn-in, the AWD system gradually increases the amount of torque sent to the rear wheels to realize neutral steering and more stable vehicle motion.

Harmonization with GVC Plus also substantially improves rear torque response and linearity with respect to the driver’s accelerator inputs. When accelerating, more torque is distributed to rear tyres where vertical load is increasing. When decelerating, more torque is delivered to the front wheels to maximize the traction performance of all four wheels. It also improves controllability, so the vehicle responds faithfully to the driver’s intentions.

The Mazda CX-30 also adopts a new brake calliper design that ensures constant clearance between the brake pads and discs at all times, even after hard braking. This reduces rolling resistance while increasing control. The resulting vehicle behavior enables cabin occupants to maximize their innate ability to maintain balance and enjoy a comfortable driving experience.

While the dynamic elements of handling, ride, braking and steering sat high on the priority list, the Mazda CX-30’s development also focused heavily on NVH performance with the aim of class-leading refinement. The NVH development focused on three sound characteristics that directly impact cabin occupants: volume, changes in pitch and tone over time, and the direction from which sounds originate.

In addition to conventional measures aimed at reducing noise by suppressing it at the source, the goal for the Mazda CX-30 was to control changes in the quality and directionality of sounds after they enter the cabin to provide a ‘high-quality quietness’ that is satisfying to all cabin occupants.

Mazda improved insulation performance without increasing weight by adopting a ‘two-wall’ structure that leaves space between the floor carpeting and the body panel beneath it, and between the door trim and inner panel. In addition, the amount of fibre material on the backside of the floor carpet was adjusted to match specific locations, to achieve optimum density across the entire floor. The number of holes in the carpeting was also reduced wherever possible to further improve sound insulation performance.

Sound-absorption added to the headliner and floor mats effectively suppresses high-frequency sound. Tyres with optimized vertical spring action absorb vibrations related to increases in noise volume through changes in road surface. In addition, increased structural rigidity at possible entry points further helps prevent vibration from penetrating the cabin.

The side walls and mat of the load space have been soundproofed, and holes in the mat eliminated to improve quietness. A small gap around the extractor chamber filled with sound absorbing material further enhances boot space soundproofing without detriment to the chamber’s performance. The introduction of a seal inside the tailgate parting lines significantly reduces wind noise.

Safety

The Mazda Proactive Safety philosophy guides all the company’s research and development efforts in safety performance. It drives advances in every area from safety fundamentals, such as the driving position, through passive safety features, to advanced i-Activsense innovations. The Mazda CX-30 is equipped with numerous safety technologies born from these research endeavours.

Awarded the maximum five-star rating by Euro NCAP in its latest series of tests, the CX-30 performed strongly in all four test categories: Adult Occupant, Child Occupant, Vulnerable Road User and Safety Assist. The rating is a result of three key factors: the adoption of the very latest Skyactiv-Vehicle Architecture, which features a high-rigidity, impact-absorbing yet lightweight bodyshell; a wide range of advanced i-Activsense safety technologies, which help drivers identify potential risks and reduce the likelihood of damage or injury; and high standards of pedestrian protection performance.

With an exceptional 99% score in the Adult Occupant category, the Mazda CX-30 achieved maximum points for frontal full-width impact, as well as for both barrier and pole side impacts. Mazda’s Smart Brake Support system also gained full marks in low-speed tests, with collisions avoided in all scenarios. An excellent Child Occupant score of 86% included full marks in Child Restraint System installation checks and for child protection in the lateral impact test. Vulnerable Road User (pedestrian safety) tests achieved a score of 80%, with maximum points for pedestrian leg and pelvis area protection. A score of 77% in the Safety Assist category recognizes the efficiency of the new Mazda CX-30’s comprehensive suite of i-Activsense safety features.

With a laser focus on passive safety and strength, the Mazda CX-30 benefits from a remarkably strong and lightweight body structure comprising approximately 30% ultra-high-tensile steel rated 980 MPa or higher, and including the strategic application of 1,310 MPa-class steel. This combines with a new perimeter beam, newly designed B-pillars that are both stronger and lighter, and rear side frames that deform in an accordion-style pattern to create a strong body that can withstand impact force and a frame structure that effectively absorbs energy.

The body uses Mazda’s distinctive multi-path structure and straight framework. It also adopts a perimeter beam that reduces the impact force generated when structural components of an opposing vehicle make contact with the Mazda CX-30 in an offset collision. In such a collision, where a small amount of overlapping occurs with the opposing vehicle or obstacle, the material used on the right and left ends of the perimeter beam effectively guide energy to the load paths. This combines with a bendable front frame structure that takes the brunt of the impact and then gradually absorbs its energy with optimum efficiency.

For side impact protection the CX-30’s body is built to take the brunt of impact energy from a variety of directions and locations, and to help minimize cabin deformation by dispersing that energy to the front and rear of the vehicle. The Mazda CX-30 is the first Mazda vehicle which hot-stamped material is first attached to a ridged reinforcing material before both are formed together into the B-pillar shape. The increased efficiency of this reinforced structure achieves greater strength while also reducing weight.

At the back, the rear side frames are designed to deform in an accordion-style pattern in the event of a collision. This makes it possible to double the efficiency of energy absorption over the structure previously used without increasing weight, while also achieving high levels of collision safety, dynamic performance and fuel economy.

Other passive safety highlights include the addition of a knee airbag in addition to front, curtain and front side airbags as standard equipment. By suppressing forward motion of the driver’s body in the event of a collision, the driver’s knee airbag contributes to fewer injuries to the driver’s legs, chest and abdomen. The CX-30’s front seats are designed to mitigate neck injuries by making the seats rigid and adopting a side frame designed to absorb energy. This reduces the chances and severity of neck injury by minimizing the amount of head, chest and pelvis travel experienced in a collision.

The focus on passive safety also extends to the protection of pedestrians should the worse happen. An energy-absorbing space between the hood and engine is designed to mitigate injury to a pedestrian’s head should it contact the hood in the event of an accident. The inside of the hood also adopts an energy-absorbing structure with a pattern of parallel columns positioned closer to the hood surface. Impact energy is more directly absorbed in the initial moment of contact and then gradually diffused, enabling more rapid energy absorption.

To reduce the chance of injury to a pedestrian’s legs, the bumper adopts a plastic face with small ribs attached to the upper section along with a plastic lower stiffener positioned in front of the perimeter beam. By supporting the thigh and shins when contact is made and thereby softening the blow to the knees, this structure helps to reduce the chance of knee or ligament injuries caused by the legs bending.

Juan Manuel
the authorJuan Manuel
Track racing, competing, it's in my blood. It's part of me, it's part of my life; I have been doing it all my life and it stands out above everything else.