Infiniti Middle East has launched INFINITI BEYOND, a first-of-its-kind membership program that reimagines luxury vehicle ownership as a deeply personalized lifestyle experience tailored to regional tastes and preferences.
The program focuses initially on QX80 owners and puts into practice Infiniti’s long-held view that true luxury should extend well beyond the vehicle itself to become a meaningful part of daily living.
A dedicated mobile app serves as the single digital gateway to the entire program. Through it, members access benefits, register for events, manage wellbeing subscriptions and handle ownership services anytime from their phones.QX80 owners join by downloading the official INFINITI BEYOND app and activating their membership with a simple verification process.
Members browse and register for exclusive events and cultural experiences directly in the app.
Wellbeing perks activate instantly, including a free Calm subscription for mindfulness and sleep, plus special privileges at U by Emaar hotels, restaurants and venues.
Core ownership benefits roll in automatically, covering the five-year warranty, valet parking, courtesy vehicles and 24/7 roadside assistance.
All services, reservations and updates stay in one place inside the app, keeping the experience convenient and fully integrated into everyday routines.
The program rests on three core pillars: fostering community through shared experiences, enhancing wellbeing across intellectual, social and spatial dimensions, and elevating the established Infiniti Total Ownership Experience.
Infiniti shaped the program with experience-innovation partner Valtech, which developed the strategic framework, customer journeys and technology backbone.
With the program and its companion app now available, Infiniti has set a new standard for luxury mobility in the Middle East. Ownership has become a connected, human-centered experience that continues long after the keys are in hand.
The program focuses initially on QX80 owners and puts into practice Infiniti’s long-held view that true luxury should extend well beyond the vehicle itself to become a meaningful part of daily living.
A dedicated mobile app serves as the single digital gateway to the entire program. Through it, members access benefits, register for events, manage wellbeing subscriptions and handle ownership services anytime from their phones.
How INFINITI BEYOND Works
Infiniti shaped the program with experience-innovation partner Valtech, which developed the strategic framework, customer journeys and technology backbone.
With the program and its companion app now available, Infiniti has set a new standard for luxury mobility in the Middle East. Ownership has become a connected, human-centered experience that continues long after the keys are in hand.
