Ford Middle East and North Africa (MENA) reported a 15% year-to-date sales increase for Ford and Lincoln brands in the first half of 2025, following a record-breaking 2024. Majority of the sale surge comes from Saudi Arabia, UAE, and Kuwait leading in volume.
This growth reinforces Ford’s position as the fastest-growing OEM among the region’s top five, driven by a strong product lineup, strategic network enhancements, and a focus on customer experience.
Ford Everest: Fastest-growing model in its segment.
Lincoln Nautilus: Leads luxury SUV sales, named MotorTrend’s 2025 SUV of the Year and IIHS TOP SAFETY PICK+.
Lincoln Corsair: Strong performer in the luxury SUV segment with advanced technology and refined performance.
Ford’s robust portfolio and operational advancements continue to drive its market leadership in MENA, with a clear focus on innovation and customer satisfaction.
This growth reinforces Ford’s position as the fastest-growing OEM among the region’s top five, driven by a strong product lineup, strategic network enhancements, and a focus on customer experience.
Top-Selling Models:
Ford Taurus: Regional bestseller, anchoring volume strategy.Ford Everest: Fastest-growing model in its segment.
Lincoln Nautilus: Leads luxury SUV sales, named MotorTrend’s 2025 SUV of the Year and IIHS TOP SAFETY PICK+.
Lincoln Corsair: Strong performer in the luxury SUV segment with advanced technology and refined performance.
Strategic Developments:
North Africa markets reintegrated into the MENA network, with Saudi Arabia as the hub for North Africa, Qatar, and the Levant. A new Parts Distribution Center opened in Dubai, and the FordPass® app launched in the UAE.Customer Experience:
The Ford Guest Experience program enhanced service quality, with Al Jazirah Vehicles Agencies Co. Ltd. earning certification alongside Almana Motors and Almoayyed Motors.Future Plans:
Ford will launch the all-electric Mustang Mach-E, Territory hybrid, and all-new Lincoln Navigator in H2 2025, alongside expanding connectivity with Lincoln Way® in the UAE and FordPass® in Saudi Arabia.Ford’s robust portfolio and operational advancements continue to drive its market leadership in MENA, with a clear focus on innovation and customer satisfaction.
