The GMC Sierra JIMS Edition is a limited-edition pickup truck crafted specifically for the Middle East, blending rugged capability with cultural flair.
Launched in April 2025, this special model, based on the Sierra Elevation trim, celebrates the Gulf Cooperation Council (GCC) region’s adventurous spirit and striking landscapes, from sprawling deserts to rugged mountains.
Nicknamed “JIMS” across the Gulf, it’s a truck designed to resonate with GMC enthusiasts who crave power, style, and a connection to their heritage.
The premium design reflects the region’s pride and passion, making every drive a statement. Inside, a 12.3-inch digital driver display and a 13.4-inch infotainment touchscreen offer seamless connectivity and control, while standard OnStar services provide 24/7 advisor support for peace of mind, whether you’re in Dubai’s urban jungle or Oman’s remote wadis.
Exclusive collectibles and limited-edition accessories cater to loyal GMC fans, adding individuality to this already unique truck. As Furrukh Jawaid, Chief Marketing Officer of General Motors Africa and the Middle East, noted, “The JIMS Edition is a truck designed for the adventurous spirit, built with custom features that resonate with the values and lifestyle of our GCC customers.”
Available across Saudi Arabia, UAE, Bahrain, Kuwait, Oman, and Qatar, the Sierra JIMS Edition is more than a vehicle—it’s a celebration of the Middle East’s boldness and resilience on four wheels.
Launched in April 2025, this special model, based on the Sierra Elevation trim, celebrates the Gulf Cooperation Council (GCC) region’s adventurous spirit and striking landscapes, from sprawling deserts to rugged mountains.
Nicknamed “JIMS” across the Gulf, it’s a truck designed to resonate with GMC enthusiasts who crave power, style, and a connection to their heritage.
What is in the GMC Sierra JIMS Edition
Under the hood, the JIMS Edition boasts a 5.3-liter V8 engine, delivering 355 horsepower and 583 Nm of torque—more than enough to conquer dunes, highways, or rocky trails. Its off-road prowess is enhanced with underbody skid plates, 18-inch off-road tires (or optional 22-inch wheels for Crew Cab models), dual exhaust outlets, and a spray-in bedliner for cargo durability. These features ensure the truck is as functional as it is fierce, ready to tackle the region’s diverse terrains.Exterior
Visually, the JIMS Edition stands out with custom decals inspired by Middle Eastern topography, exclusive badging on the grille, tailgate, and interior, and bold custom moldings paired with distinctive wheels.The premium design reflects the region’s pride and passion, making every drive a statement. Inside, a 12.3-inch digital driver display and a 13.4-inch infotainment touchscreen offer seamless connectivity and control, while standard OnStar services provide 24/7 advisor support for peace of mind, whether you’re in Dubai’s urban jungle or Oman’s remote wadis.
Exclusive collectibles and limited-edition accessories cater to loyal GMC fans, adding individuality to this already unique truck. As Furrukh Jawaid, Chief Marketing Officer of General Motors Africa and the Middle East, noted, “The JIMS Edition is a truck designed for the adventurous spirit, built with custom features that resonate with the values and lifestyle of our GCC customers.”
Available across Saudi Arabia, UAE, Bahrain, Kuwait, Oman, and Qatar, the Sierra JIMS Edition is more than a vehicle—it’s a celebration of the Middle East’s boldness and resilience on four wheels.
