Central Trading Company, a member of Al Rostamani Group, partnered with ACDelco to introduce a new Enhanced Flooded Battery (EFB) technology at CTC’s exclusive Partner Connect event in Dubai. This launch includes a 24-month warranty, highlighting the product’s reliability for Middle East drivers.
Key features include High Charge Acceptance, achieved through a special active mass and scrim material plate design. This enables rapid recovery during regenerative braking. The technology supports idle Start-Stop systems, fits a broad range of vehicle models, and lowers carbon emissions, providing a sustainable, high-performance power solution.
Ehab Daoud El Ramahi, General Manager of Sales and Marketing at ACDelco, stated: “With over a century of automotive excellence, ACDelco continues to lead with innovation tailored to the evolving needs of Middle East drivers. ACDelco’s EFB technology offers a new level of durability that is especially critical for modern vehicles. Backed by a 24-month warranty, CTC is leading the market and demonstrating its absolute confidence in our products.”
Jean-Pierre Barnier, General Manager of Central Trading Company, added: “Our B2B partners deserve products that can weather the region’s demanding climate and start-stop driving conditions. I have full confidence that ACDelco’s latest EFB technology will deliver these results and by extending our warranty offering to 24 months, CTC is affirming that this is a solution that our customers can trust.”
ACDelco Enhanced Flooded Battery
The EFB battery doubles the lifecycle of standard Starting, Lighting, and Ignition (SLI) batteries. It excels in urban conditions with frequent charge and discharge cycles.Key features include High Charge Acceptance, achieved through a special active mass and scrim material plate design. This enables rapid recovery during regenerative braking. The technology supports idle Start-Stop systems, fits a broad range of vehicle models, and lowers carbon emissions, providing a sustainable, high-performance power solution.
Ehab Daoud El Ramahi, General Manager of Sales and Marketing at ACDelco, stated: “With over a century of automotive excellence, ACDelco continues to lead with innovation tailored to the evolving needs of Middle East drivers. ACDelco’s EFB technology offers a new level of durability that is especially critical for modern vehicles. Backed by a 24-month warranty, CTC is leading the market and demonstrating its absolute confidence in our products.”
Jean-Pierre Barnier, General Manager of Central Trading Company, added: “Our B2B partners deserve products that can weather the region’s demanding climate and start-stop driving conditions. I have full confidence that ACDelco’s latest EFB technology will deliver these results and by extending our warranty offering to 24 months, CTC is affirming that this is a solution that our customers can trust.”
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